What is the secret behind content creators who seem to be publishing new posts all the time?
In this essay I’ll share with you the 3 simple steps that will immediately simplify the way you look at content creation. Here they are:
Tip 1: Create for one person only.
Although your content will be published online and potentially consumed by many people, creating it for a single person is the easiest improvement you can make for it.
Eliminate words like “you guys”, “y’all”, “most x”, “they”, and replace them with “you”. People consuming your content, are doing so individually. Not as a group.
Tip 2: Answer just one specific question per piece of content.
Imagine you’re a pediatrician who gets lots of questions about vaccines.
The common mistake is to create one video or article, explaining what vaccines are, they current vaccine schedule, what are the side effects, etcetera…
Instead, break it down into the smallest chunk possible per piece of content.
Tip 3: Repost and repurpose your content.
Content you create becomes an asset.
It might become less relevant but it does not expire. So do not be afraid of linking to it regularly. Repost your articles, tweets, and videos. Trust me, nobody remembers your content like you remember your content.
In my coaching practice, I help health professionals design a content plan that gets them noticed, grows their practice, and does not feel like a second job. Send me a message to learn if this is right for you.