What’s the difference between someone who has an idea and someone who actually launches a digital product?
I have coached dozens of highly skilled individuals –mostly doctors but also lawyers, coaches, designers. And every single one of them has had at least one idea for an online course, an ebook, a podcast, or a membership site. By the time we talk, they have read blogs, watched YouTube videos, and even bought courses teaching them how to do it.
Unfortunately, 9 times out of 10, they don’t make it past the starting line.
Learning without doing = overwhelm
When you spend too much time learning and not doing, you begin justifying your inaction with phrases like:
- I’m checking out different platforms.
- I’ll sign up for the trial and see which one is best.
- I am checking with x whether I need a new LLC.
- Maybe I should open a separate bank account.
In theory, these all seem like smart things to do. But it’s easy to stay in analysis mode and never start. And to make matters worse, the more you analyze, the more uncertain you become!
Here is how you break the cycle:
Step 1: Detach from the outcome
When you are starting out, your goal is to get good at doing it.
Give yourself permission to suck at first. As long as you’re putting in the reps, you’re making progress. I know you want to help people and make money out of this but, if your expectations are too high, you’ll be so afraid to fail that you’ll never start.
Step 2: Pay attention
A common mistake is getting too stubborn about your product or service.
I know you believe with every bone in your body that this is exactly what your audience needs. But if they don’t want it, you will struggle to build a business around it.
A business is about solving a problem your audience wants solved.
Step 3: Get accountability
Your mind will trick you into thinking you’re not ready.
The easiest way to overcome this is by putting yourself out there. One thing I like to do is to presell a few copies of whatever I intend to create. But you can also enlist the help of a coach or simply a friend who can keep you accountable.
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