4 Reasons Why I Think Every Aspiring And New Entrepreneur Should Read The E-Myth

If you are a highly skilled professional –like a doctor– you've likely thought of practicing independently. If so, this is the book you must read.

Oct 31, 2022

photograph of the book The E Myth Revisited by Michael E Gerber
The E-Myth Revisited by Michael E Gerber
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    The E-Myth by Michael Gerber is the best book ever written on becoming a business owner.

    If you’ve read it, you know exactly what I’m talking about.

    But if you haven’t, here’s why:

    You learn the difference between being a business owner and an operator

    Highly skilled professionals –like doctors– often feel they can do what they do without a boss. And they can. But becoming self employed without becoming a business owner is a recipe for failure. If you went solo and find yourself working longer hours for less pay than when you were employed, this is likely the reason.

    It illustrates the importance of building a team

    Nobody succeeds on their own. Most beginner entrepreneurs struggle to hire help thinking they can save some money by doing it themselves. Thus becoming the bottlenecks of their own business, limiting their growth and enslaving themselves to it.

    But building a team goes beyond just hiring people

    Once you embrace the idea of hiring, it’s easy to go too far to the other side. At first, you’re ecstatic to get some of your time back. So you delegate more. And then some more. But if you don’t have the right metrics and checks in place, it’ll come back to bite you in expensive and unexpected ways.

    Perfectly explained through the story of an entrepreneurial baker

    Unlike every other business and marketing book, it has no jargon. It’s all written in everyday language and told through a story making it an easy and enjoyable read.

    I can’t recommend this book enough.

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