Content creation is something many doctors struggle with.
It’s like we have a list of 5-10 topics related to our specialty and then we run out of ideas. How the heck are we supposed to create fresh content regularly! Well… it’s less about coming up with new ideas and more about giving new life to your proven content.
In this essay I’ll share 5 simple ways to do just that:
1. Repost it.
The simplest thing you can do with your posts, is to simply repost it a few weeks or months later.
Just copy the entire thing, paste it into a new post and you’re done. You can also copy + paste it into a different platform. For example, from your newsletter to your blog. From your blog to LinkedIn. From LinkedIn to Facebook, etc.
2. Break it down into small chunks and go deeper.
You can usually break down each subheading and explore just that one thing in further detail.
For example, in this essay, I could make a single “how-to” post from each of the 5 points I’m sharing. It would require expanding on each one, and giving clear directions but the outline is already done. Go over your existing content and see where you can do this.
3. Distill it into a few sentences and put it into a listicle.
The opposite of step 2.
You grab the key ideas of a few articles, and you put them together in a compilation or listicle.
4. Make it into a video or a podcast.
What if you turned an article into a script?
Now you have an entire podcast episode or a single YouTube video on the same topic. The advantage is now you’re reaching people on different platforms with essentially the same content.
5. Expand it into an ebook or course.
Once you’ve validated a topic (by going through each of the previous steps), you can expand it further and make it an ebook.
Again, using this same essay as an example, each of these points would be a single chapter. Add an introduction, a conclusion, and you’ve got a book or a mini course ready to go.
Next time you find yourself staring at a blank piece of paper, look through your existing posts and find one to repurpose.
