All The People You Look Up To Set Unrealistic Goals. And This Is How They Reach Them.

a year ago   •   1 min read

By Ernesto Gutierrez, MD
Photo by Glenn Carstens-Peters / Unsplash
Table of contents

In 2005 I read Brian Tracy’s book Goals!.

Since then, I have set –and achieved– several. From personal to professional, to financial. So it’s safe to say I’ve learned a thing or two about the process. And one thing is very clear for me:

Setting realistic goals is bullshit.

Linear vs Exponential

A realistic goal might be to “go from making $100k to $120k”.

If you are making $100k and you want to make $120k, the normal strategy is to figure out a way to do 20% more. See 20% more patients. Work 20% more hours. Raise your prices by 20%.

Such a goal keeps you doing more of the same.

But what if I asked you to set an unrealistic goal?

How would you feel if instead, you set your intention to make $500k? Or a million?

It’s obvious you can’t see 500% more patients. Or work 1000% more hours!

Unrealistic goals require a different approach

You don’t really reach unrealistic goals, you grow into them.

You have to become a new person. A person for whom those goals are not unreasonable. They’re the norm.

This is what Peter Diamandis describes as a breakthrough.

But you can’t do it alone

If you could, you would’ve already done it…

Your mind will fight you. It will tell you it’s impossible. That there’s no point. All in an effort to keep you “safe”. This is where most give up.

If you want to grow into your unrealistic goals, you just need a guide.

Lucky for you, you just need to look for one.

“When the student is ready, the teacher appears.”

Spread the word

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