I have been a medical entrepreneur for more than a decade, and one of the things I’ve noticed amongst my colleagues is how they all seem to think “marketing” equals buying ads.
Naturally this results in doctors spending money on ads as a first step to grow their practice. Coupled with a proliferation of “Facebook Ad specialists” who promise to “fill your calendar”, it’s likely you have fallen for this.
Here’s why that rarely works:
Imagine for a second you’re trying to collect water. So you go to a faucet and the moment you turn it on, water comes out. Great!
But you can’t just collect it with your hands, can you?
You need a bucket or some sort of container for that water to become useful. Otherwise it spills all over and is forever lost…
Where am I going with this?
Ads are like this faucet. The moment you turn them on, leads come out the other end. But if you don’t have a way of collecting these leads, educate, and nurture them, they won’t become patients.
This is exactly what I see so many doctors do!