Category: Personal Branding
Patients Don’t Choose The Best Doctor
Doctors believe that, when given a choice, patients will choose the best doctor.
But patients have no way of objectively knowing who is the “better” doctor…
Why Being Interviewed on Podcasts Has Not Worked For You – And How To Change It
Over the last decade, I’ve interviewed a 119 experts for any of the 3 podcasts I’ve hosted (so far), and I’ve also been interviewed 64 times on other people’s podcasts.…
How To Build A Personal Brand As A Doctor In A Way That Doesn’t Feel Like A Second Job
Building a personal brand requires a bit more effort than to “just create content”. And while this does mean there’s work involved, the good news is you’re likely putting in…
The Most Important Thing To Remember Before You Start A Medical Blog
As a doctor, you suffer from the curse of knowledge. As an expert, you don’t remember what it was like before you learned what you now know. You try to…
Sick of Being Treated Like A Commodity? Try These 3 Proven Strategies For Standing Out As A Physician
If you are an employed physician, the deck is stacked against you. The system is bent on commoditizing you by throwing you in the “provider” bag together with midlevels. All…
How To Start a Medical Blog in 2023
Today I received a DM from a colleague asking for guidance on how to start a medical blog. The simplest answer to this question is: start writing. You don’t need…
How To Create Your Personal Brand As A Doctor While You’re Still Employed
Have you ever wondered why self-employed physicians do not seem to burnout nearly as often as their employed counterparts? I’ve been a fractional CMO for independent medical practices and a…
Creating Content Must Be Part Of Your Marketing Plan – Here’s How To Get Started
I have been a consultant for medical practices and healthcare-related businesses for more than 6 years. In that time, I’ve helped each of these businesses put together a marketing plan…
5 Apps To Easily Record Video Messages As A Doctor in 2023
Using video is the best way to communicate with your patients in 2023 and beyond. Video messages allow your patients to consume your recommendations at a time and place most…
How To Never Run Out Of Content Ideas Within Your Niche – HRT Edition
Smart creators don’t come up with new topics every day. They come up with new variations of the same topics. In today’s essay, I’ll share with you the 7 specificity…
Use This One Backward Strategy To Create Content Like the Pros
The mistake most subject-matter experts make is go too long with their content when starting out. Here’s why you should do the opposite:
3 Must Have Tools To Launch A Side-Gig On A Budget
Launching a sidegig is something almost every doctor I talk to has been meaning to do. But often it’s the investment that halds them back. Here are 3 tools to start without breaking the bank.
How To Effortlessly Create Content Like A Professional Creator
Smart creators don’t come up with new topics every day. They come up with new variations of the same topics.
How To Create Content Your Patients Actually Want To Consume
Have you ever spent hours crafting the perfect post or article only to find out nobody reads it? Here’s why – and how to fix it!
The 1 Personal Branding Lesson I Learned From Having Cancer.
Have you ever wondered how you can become the specialist within your specialty?
The Top 5 Myths Of Personal Branding Holding Physicians Back and Allowing Quacks and Fake Gurus to Dupe Our Patients.
These 5 myths of personal branding are holding doctors back from educating potential patients.
How Entrepreneurial Physicians Avoid Suffering From Perfectionism
“Perfectionism” is nothing more than fear of what others might think. Here’s how to overcome it.
5 Reasons Why Every Physician Needs To Build –And Nurture!– An Email List
There is no better way to deepen your relationship with patients than through email. Yet most doctors are not leveraging it. Here are 5 reasons why you should.
Most Doctors Never Start An Email List Because They Don’t Know What To Write About. Here’s How You Fix That.
Coming up with newsletter topics is much easier than you think. Here are a few ideas for you:
Personal Branding for Doctors
You’ve certainly heard or read this before: You are a brand. But for someone who spent 8–12 years of graduate and post-graduate education, yet received no business, sales or marketing…