Like most beginners, I made a lot of mistakes when I opened my private medical practice.
But this was the biggest one, by far:
I didn’t have a clear marketing strategy.
Here's what happened:
Like many first-time medical entrepreneurs, I believed the only thing that mattered was providing excellent service. As long as the service our patients received was top notch, word of mouth would be inevitable and I’d have a full practice.
If you’ve had your own practice you likely fell for this trap as well…
Every medical practice needs proper marketing to keep a healthy patient pipeline.
Unfortunately, like most doctors, I didn’t know how to create a marketing strategy.
So I resorted to doing what I now like to refer to as “random acts of marketing.” This can be in the form of randomly emailing your entire list offering 20% discount and then wondering why so many people unsubscribed… Or putting together some scrappy facebook ads for a “mother’s day” promo using stock images you found on Canva. Or worse, hiring some “marketing agency” and letting them fill your calendar with completely unqualified leads…
All of these actions are symptoms of not having a clear strategy.
What about you? Or are you defaulting to "random acts of marketing"?
After 7+ years working as a fractional CMO for private medical practices, I know the likelihood of you answering yes is pretty high…
But that's actually good news. Because if you're still in business, without a clear marketing strategy, just imagine how much you can grow by having one!
And if you'd like to create a marketing plan for your practice or online business, make sure you're subscribed to my newsletter as I'll be showing you step by step how to do it.