Did you know 77% of people use online reviews as the first step in finding a new physician?
And did you know patients who had a negative experience are 20 times more likely to leave a review than patients who had a positive one? Which is why savvy physicians make a habit of proactively asking happy patients for reviews.
If you read that line and thought: “I always ask for reviews but never seem to get them…”, then this essay is for you.
You get reviews by making it easy for your happy patients to give you one!
I am often asked to leave a review of places I visit, yet I rarely do.
And it’s not because I had a bad experience. In fact, I often want to leave a review. Maybe I can’t find the business on Yelp. Or I don’t want to write a review on my mobile and think I will remember when I’m at home. Or just that life getting in the way.
And your patients are the same.
So here is how you can make things easier for everyone involved, and you can set it up in a few hours and forget about it:
1. Claim your profile on Google, Yelp, Facebook, Vitals, Etc.
Claim and verify your profile on these sites. It’s very easy and you must do it in order to respond to your reviews, add contact information, photos, etc.
2. Set up an Off-Boarding Automation in your marketing platform
Don’t leave it up to memory. Automate the process by adding it to your marketing platform.
I use Ontraport and have an automation that triggers as soon as a patient completes their visit. It sends them an SMS with the direct link to our Google profile and asks them for a review. It also sends them an email with the same link and two or three examples of other reviews patients have written so they can customize these and not start from scratch.
3. Monitor all review sites and make sure to respond to every review
Most negative reviews have nothing to do with clinical outcomes — they are related to wait times, problems with insurance, expensive copays, billing issues, etc.
For extra points, we send a personalized message to those who took the time to leave us a review.