“I need to get more followers on Instagram.” Dr Lori wrote in her pre-call intake for our first coaching call.
When we spoke a few days later I asked her, “how many followers do you currently have?”
“A little over 13 thousand.”
“How come you feel like you need more?”
“Because I’m not making any sales from it. I hear you need at least 50 thousand to make money.”
You don’t need a large following to monetize it.
“What if I told you that’s not true?” I countered.
“My social media following is rather small. I have 5,300 followers on LinkedIn, a bit over 600 on Twitter, 493 subscribers to my newsletter, and few more on my (admittedly neglected) email list. Hardly the numbers that would land me in the “influencer” zone.” I continued.
“So if you had to choose one, do you want to get more followers or monetize your existing ones?”
It’s all about making offers
“I have an ebook and a course,” she said. “And I post on Instagram every day. But my audience is not growing and nobody is buying.”
“How many offers did you make this week?” I asked her.
“Well… The links are in my bio. It’s a linktree and it has the book and the course. And my website and everything else is there.”
“Yeah but, how many people did you ask to buy?” I replied.
She sheepishly looked away from the webcam. “Nobody…”
The mistake is believing you’re not selling products is because you don’t have enough followers.
I know people with tens of thousands of followers on social media who struggle to pay their bills.
And I also know people with just a few hundreds making a comfortable living. The difference? The number of offers they make to their audience.
If you want to make more sales, start by making more offers.
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