How To Ensure Your Business Survives Its First 12 Months

2 months ago   •   1 min read

By Ernesto Gutierrez, MD
Photo by charlesdeluvio / Unsplash
Table of contents

What’s the difference between online businesses that make it past 12 months and those that don’t?

Profit. No matter how great your idea or your product is, if your business is not profitable, you won’t make it past 12 months. Often less than that.

Unfortunately, most first-time entrepreneurs think as long as their product or service is top-notch, profit will come.

As a result, they spend the majority of their time improving their services while neglecting sales.

The problem is their product is never ready. It’s never good enough to launch. And sooner or later, they run out of money and are forced to call it quits.

Successful entrepreneurs identify money-making activities and spend most of their time on them

Money-making activities are those in which you end up asking someone to buy your service.

Depending on your business, these are: going on sales calls, hosting a webinar, sending a proposal, or presenting an offer. Not recording videos, writing emails, posting on social media, going on podcasts, building a funnel, etc.

The number of sales you make is directly proportional to the number of offers you make to your audience.

When my clients say they just can’t get clients, I ask them a simple question: How many sales calls have you had in the last week?

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