How To Never Run Out Of Content Ideas Even If Your Niche Is Too Narrow

22 days ago   •   2 min read

By Ernesto Gutierrez, MD
Photo by Accuray / Unsplash
Table of contents

Smart creators don't come up with new topics every day. They come up with new variations of the same topics.

In today's essay, I'll share with you the 7 specificity levers you can use to create new variations of your same topic. Each of these modifiers allow you to approach your topic from a completely different perspective, creating a brand new piece of content each time.

The 7 specificity levers are: price, problem, location, industry, situation, experience, demographic.

Here are 21 different pieces of content, all based on the same topic (stem cell therapy):

Price:

  1. Stem cell therapy on a budget.
  2. How much is stem cell therapy?
  3. Why is stem cell therapy more expensive outside of the US?

Problem:

  1. Stem cell therapy for autism.
  2. Stem cell therapy for multiple sclerosis.
  3. Stem cell therapy for chronic pain.

Location:

  1. Best stem cell therapy clinic in Mexico.
  2. The reason why American patients choose stem cell therapy outside of the US.
  3. Risks of having stem cell therapy in a foreign country.

Industry:

  1. Why are professional athletes choosing stem cell therapy?
  2. Here is why stem cell therapy is the best first approach for sports injuries.
  3. Why are doctors divided in support for stem cell therapy?

Situation:

  1. If you have been recently diagnosed, your chances of success with stem cell therapy are higher – here's why.
  2. Should you use stem cell therapy before or after a surgical repair?
  3. Is stem cell therapy contraindicated during pregnancy?

Experience:

  1. What to expect from your first stem cell procedure.
  2. Tips for patients who have undergone multiple stem cell treatments.
  3. What to wear for your stem cell physician appointment.

Demographic:

  1. Is stem cell therapy an option for teenagers?
  2. What is the oldest age in which stem cell therapy is recommended?
  3. How does gender affect laser stem cell therapy?

If you are a stem cell physician, you could create a piece of content for every one of these topics in less than 20 minutes each.

Now it's your turn. Choose one of your topics and write (at least) 3 headlines in each of the specificity levers. If you post one piece of content Monday to Friday, you've just filled your calendar for the entire month.

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