Today marks my 100th straight day writing (and posting!) an atomic essay.
It’s easier said than done, that’s for sure. But looking back, I’ve learned a lot from this experience and am in fact planning to continue posting daily for the foreseeable future.
In this essay, I am sharing the 5 lessons I’ve learned so far about digital writing.
Credit where credit is due
If you’ve ever thought about creating any kind of content online, I cannot recommend it enough. Use this link to join the August cohort and save $100 bucks on your enrollment fee.
So, let’s dive in. Here are the top 5 lessons I’ve learned so far about digital writing.
1. Writing makes you a writer
Perfect grammar, spelling or storytelling don’t make you a writer.
Writing does. If you want to be a writer, write. You’ll learn more about the craft by writing than by studying on the sidelines.
2. Write daily
The first thing you must develop is a writing habit.
This is why Ship 30 for 30 is so successful. The focus during the cohort is on posting daily, not on quality. Quality is a byproduct of consistency.
3. Develop systems
The secret to staying consistent (and developing the writing habit) is not about willpower; it’s about developing systems that make writing easy.
Ship 30 for 30 is full of these systems and frameworks. Here are a few of my favorites from the two cohorts I’ve been on:
- Prepping the page
- Creating a “sacred hour”
- The Endless Idea Generator
4. Quantity >> Quality
I used to spend weeks “perfecting” a single piece of content.
This does not mean you should just post, post, post and hope to go viral someday though.
Digital creators know to look at the data. Views, likes, shares, comments and overall engagement of each piece of content will give you a clear signal – if you’re paying attention!
5. Lean writing
The way you explore topics as a digital writer is the opposite of what legacy writers did.
Instead of locking yourself up in a cabin and emerging with a finished manuscript several weeks later, a digital writer leverages short feedback loops to learn what their audience wants and only expands into long form for proven ideas.
In short, a digital writer:
- Tests new ideas in short formats with tight feedback loops (tweets, LinkedIn posts, atomic essays).
- Observes the data and doubles down on what works.
- Only expands into longer form those topics / angles that have been proven to work with their audience.
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