I have coached dozens of doctors launching their first online business.
At first, they all want to sell a high-ticket ($3k and above) service or product. “I didn’t spend decades training and practicing to give away my knowledge!”, they say to me. “I’d have to sell thousands of these $27 dollar ebooks to make a decent living!”
At face value, these are logical statements.
The mistake is believing your entire online business needs to revolve around $27 dollar ebooks or checklists.
The low ticket item is the start of a relationship with a new customer.
Think of it as dating.
You’re getting to know each other. As such, you each make a small investment into the relationship. They invest a little bit of their money and you invest a little bit of your expertise.
If they get enough value from your material, they’ll be happy to make larger investments.
Ask them out on a second date!
Did you ever go out on a first date with someone, had a great time, and couldn’t wait to hear from them again?
When your initial product delivers on its promise, that is exactly how your clients feel about you. So don’t leave them hanging! Email, text messages, DMs. They all work.
This is how relationships are built.
Do this and they will be begging for your high-ticket items!
After you build a relationship with them, they’ll be much more likely –and willing!– to enroll in your higher-ticket products or services.
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