Category: Personal Branding
Use This One Backward Strategy To Create Content Like the Pros
The mistake most subject-matter experts make is go too long with their content when starting out. Here’s why you should do the opposite:
3 Must Have Tools To Launch A Side-Gig On A Budget
Launching a sidegig is something almost every doctor I talk to has been meaning to do. But often it’s the investment that halds them back. Here are 3 tools to start without breaking the bank.
How To Effortlessly Create Content Like A Professional Creator
Smart creators don’t come up with new topics every day. They come up with new variations of the same topics.
How To Create Content Your Patients Actually Want To Consume
Have you ever spent hours crafting the perfect post or article only to find out nobody reads it? Here’s why – and how to fix it!
The 1 Personal Branding Lesson I Learned From Having Cancer.
Have you ever wondered how you can become the specialist within your specialty?
The Top 5 Myths Of Personal Branding Holding Physicians Back and Allowing Quacks and Fake Gurus to Dupe Our Patients.
These 5 myths of personal branding are holding doctors back from educating potential patients.
How Entrepreneurial Physicians Avoid Suffering From Perfectionism
“Perfectionism” is nothing more than fear of what others might think. Here’s how to overcome it.
I have written an essay every day for 73 straight days and these are 3 things I was not expecting to learn.
Writing everyday has taught me a lot about digital writing and building an audience. But that’s not its most valuable lesson.
Why do patients overlook the best physicians and end up with quacks?
The truth is patients don’t choose the best doctors. Here’s why and how to make the choice easier for them.
How To Get Your Patients’ Attention by Talking About Less Things
The narrower the focus of your content, the easier it is for your audience to “categorize” you and make sense of what your content is about.