Struggling To Make A Decision? Steal This 1 Trick From Jeff Bezos’s Playbook

For 6 years, I wanted to start an online business.

But I was paralyzed by indecision. Should I start with a course, with an ebook, or with a newsletter? Should I build it on WordPress, on Kajabi, or something else? Should I do it myself or hire someone to do it?

If this sounds familiar, you are not alone.

There are two types of decisions.

Jeff Bezos thinks of decisions as doors.

Two-way doors are those in which you can turn around if you don’t like what’s on the other side. Think of a revolving door. As such, two-way decisions are reversible.

Sure, you may lose some time or money, but you can go back to where you were before.

As an aspiring entrepreneur, these decisions might be:

• where to host your website
• which social media platform to post in
• which platform to use for email marketing
• hiring a coach, a freelancer, or a VA to speed things up

One-way doors are the opposite.

One-way decisions are not reversible. You can’t go back to where you were before. These kinds of decisions must be made slowly, deliberately.

Again, in our case, these might be:

• bringing in a partner
• accepting investor capital
• taking out a business loan
• putting personal assets as collateral

These decisions require time to think about.

They also often require different points of view. This is why companies have a board of directors, and why CEOs hire coaches and consultants.