For 6 years, I wanted to start an online business.
But I was paralyzed by indecision. Should I start with a course, with an ebook, or with a newsletter? Should I build it on WordPress, on Kajabi, or something else? Should I do it myself or hire someone to do it?
If this sounds familiar, you are not alone.
There are two types of decisions.
Jeff Bezos thinks of decisions as doors.
Two-way doors are those in which you can turn around if you don’t like what’s on the other side. Think of a revolving door. As such, two-way decisions are reversible.
Sure, you may lose some time or money, but you can go back to where you were before.
As an aspiring entrepreneur, these decisions might be:
- where to host your website
- which social media platform to post in
- which platform to use for email marketing
- hiring a coach, a freelancer, or a VA to speed things up
The time you waste deliberating, and the experience you cheat yourself out of is more valuable than making the “right” choice from the get-go.
One-way doors are the opposite.
One-way decisions are not reversible. You can’t go back to where you were before. These kinds of decisions must be made slowly, deliberately.
Again, in our case, these might be:
- bringing in a partner
- accepting investor capital
- taking out a business loan
- putting personal assets as collateral
These decisions require time to think about.
They also often require different points of view. This is why companies have a board of directors, and why CEOs hire coaches and consultants.
