Tagged: content marketing
How To Create A Thought-Leadership Side-Gig As A Doctor
If you want to become a key opinion leader in your field, you should know it’s more about well-known you are than how much you know.
Looking To Build An Audience But Don’t Know Where To Begin? Try This First.
Every doctor needs to create, grow and nurture an audience. But you likely don’t have the time or know-how to write captions or add video effects… If that sounds like you, here’s what you should do instead.
Here Is How To Grow Your Audience Online As A Doctor In 2022 And Beyond
When you write online, you’re answering questions your potential patients are asking, thus building your audience!
Here Are 5 Ways To Build Your Thought Leadership Online
Patients don’t go to the best doctor; they go to the doctor they perceive as the best. Here’s how to engineer that perception
How To Never Run Out Of Content Ideas Even If Your Niche Is Too Narrow
Smart creators don’t come up with new topics every day. They come up with new variations of the same topics.
This Is How 10x NYT Best-Selling Author Neil Strauss Overcomes Procrastination
How the heck do professionals avoid staring at a blank page and just putting off their writing?
Here’s how a 10x NYT best-selling author does it.
How To Squeeze More Juice Out Of Your Content
Contrary to what most people think, content does not have to expire. In fact, this is one of the key actions that differentiate the pros from the beginner creators.
Here’s how to repurpose your content.
The 1 Reason Most Doctors Fail At Creating Content Consistently
Doctors struggle with content creation for various reasons. But the most common one I hear is not having enough time to do it consistently.
This Is Why Every Doctor Should Create Content For Patients
Creating patient-centric content is the best way to connect with your patients and build your thought leadership online.
3 Simple (But Effective) Pieces Of Advice I’d Give Any Doctor Starting To Create Content Online
Every doctor knows they should be creating content online. If you’ve been putting this off, here are 3 tips to get you started.
NBS #19: 3 Content Marketing Mistakes Costing You Clients (And How to Fix Them Today)
You already know content marketing is the best way to generate clients for your lifestyle business. But there are 3 content marketing mistakes that are costing you clients, and you…
NBS #11: The Secret to Getting More Value Out Of Your Content
The secret to getting more value out of your content isn’t really a secret… In fact, it’s the most obvious thing in the world, yet very few experts actually do it.
Why Being Interviewed on Podcasts Has Not Worked For You – And How To Change It
Being a guest on other people’s podcasts is a great way to get more visibility as an expert. Here’s how to make the most of it.
Building In Public Is The “Cheat-Code” For Success As An Online Creator
Smart digital creators show their work early, before it’s ready and, most importantly, way before they are ready to show it. If you felt fear just reading those lines, you’re…
How To Build A Personal Brand As A Doctor In A Way That Doesn’t Feel Like A Second Job
Building a personal brand requires a bit more effort than to “just create content”. And while this does mean there’s work involved, the good news is you’re likely putting in…
The Most Important Thing To Remember Before You Start A Medical Blog
As a doctor, you suffer from the curse of knowledge. As an expert, you don’t remember what it was like before you learned what you now know. You try to…
How To Start a Medical Blog in 2023
Today I received a DM from a colleague asking for guidance on how to start a medical blog. The simplest answer to this question is: start writing. You don’t need…
4 Key Characteristics Every Kickass Lead Magnet Must Have
You just can’t grow a medical practice in 2023 without an effective lead magnet. The best lead magnets are digital assets you plug into your marketing automation platform. Your potential…
Creating Content Must Be Part Of Your Marketing Plan – Here’s How To Get Started
I have been a consultant for medical practices and healthcare-related businesses for more than 6 years. In that time, I’ve helped each of these businesses put together a marketing plan…
3 Platforms For Doctors Looking To Start An Email Newsletter On A Budget
I have been a medical entrepreneur and content creator for more than a decade. During that time, I’ve learned the best way to nurture relationships with current and potential patients…