Tagged: medical marketing
The 3 Automated Email Sequences Every Medical Practice Must Have In 2023
I was introduced to email marketing in 2011 during my training at Cenegenics Medical Institute. I originally went there to expand my training in Age Management Medicine. Which I did.…
If You Are An Independent Doctor, This Must Be The Number 1 Priority In Your Practice For 2023
Right before New Years in 2008, I learned a life lesson I’ll never forget: I was recently out of medical training and had just opened up my first private practice.…
This Is Why (Almost) Every Doctor Website Sucks – According to Bestselling Author Donald Miller
Patients don’t choose a clinic, they choose a doctor.
But they don’t make this choice based on qualifications, degrees or “Top Doctor” awards…
4 Simple Tips For A Kick-Ass Email Newsletter Your Patients Will Actually Want To Join – And Read!
In the last decade, I’ve overseen tens of thousands of emails go out to millions of subscribers to my own lists and those of my clients’. As such, I know…
The Most Successful Independent Doctors Leverage Video In Their Practice – Here’s How To Do It In 2023
Being good on video gives you an unfair advantage as a physician. And I’m not talking about being attractive or good-looking. I’m talking about using video to communicate with your…
This Is How To Market An Independent Medical Practice In 2023
As a fractional CMO, I get to help independent doctors grow their businesses while serving patients in better ways. Every practice is unique but they all face similar –if not…
There Are Only 3 Ways To Make More Money From Your Medical Practice
At Practice Growth Formula, we am hired to help doctors increase revenue in their practice. After many years helping dozens of medical practices break multiple 7-figures in revenue, I can…
3 Simple Reasons Why You Must Start An Email List For Your Practice In 2023
An email list is one of your most valuable and tangible business assets. Businesses are bought and sold simply based on the size and quality of their email list. Despite…
3 Things Every Doctor’s Home Page Must Have
As a fractional CMO, I have helped dozens of independent medical practices get to multiple 7 figures in revenue. And contrary to what most people think, we don’t achieve those…
The Single Biggest Myth About Building A Medical Practice
Doctors believe having great clinical skills is the only requirement to succeed as an independent practice owner. This is why we spend so much time and effort developing clinical skills.…
NBS #15: The 7 Ingredients To Create An Irresistible Offer
No matter what field you’re an expert in, you need to learn how to create an irresistible offer if you want to build a successful lifestyle business.
NBS #7: How To Get Clients Being A Guest On Other People’s Podcasts
There is no better –and cost-effective!– way to grow your audience online than being a guest on other people’s podcasts. Here’s how to do it successfully:
Patients Don’t Choose The Best Doctor
Doctors believe that, when given a choice, patients will choose the best doctor.
But patients have no way of objectively knowing who is the “better” doctor…
Here’s Why You Hate Talking About The Price Of Your Services To Patients – And How To Overcome It
I used to hate talking about money with patients…
Mostly because I often felt attacked if they thought the price was high or if they asked clarifying questions.
What Is A Lead Magnet And Why Every Doctor Needs One In 2023
Unless you’re selling a commodity, getting someone to buy your services is likely going to require multiple touch points. My marketing mentor said it was like getting someone to marry…
Are You Buying Ads For Your Practice? You’re Likely Making This Crucial Mistake…
I have been a medical entrepreneur for more than a decade, and one of the things I’ve noticed amongst my colleagues is how they all seem to think “marketing” equals…
Sick of Being Treated Like A Commodity? Try These 3 Proven Strategies For Standing Out As A Physician
If you are an employed physician, the deck is stacked against you. The system is bent on commoditizing you by throwing you in the “provider” bag together with midlevels. All…
First Time Entrepreneur? You’re Likely Making This Mistake.
Like most beginners, I made a lot of mistakes when I opened my private medical practice. But this was the biggest one, by far: I didn’t have a clear marketing…
4 Key Characteristics Every Kickass Lead Magnet Must Have
You just can’t grow a medical practice in 2023 without an effective lead magnet. The best lead magnets are digital assets you plug into your marketing automation platform. Your potential…
How To Use Lead Magnets To Boost Patient Conversion Rates
A lead magnet helps you initiate a relationship with a potential client by offering something of value in exchange for their email