Tagged: medical marketing
Here’s A Simple Way To Think About The Price Of Your Medical Services
A few months ago I wrote a deep dive on the 7 ingredients to create an irresistible offer. One of these ingredients is price. I like talking openly about price…
Patients Simply Don’t Go To The Best Doctors – Here’s Why
As a practicing physician I thought patients –when given a choice– would choose the best doctor. But here’s the thing: patients can only choose the doctor they perceive as the…
What Is An Entry-Point Offer And Why You Need One In Your Business
Yesterday I wrote about the importance of turning your audience into clients. The process involves three steps. It starts by creating a lead magnet. Then your entry point offer. This…
How To Turn Your Audience Into Clients
There are 3 stages your prospects need to go through before they’ll buy your main offer: The goal at each stage is to develop the “know, like and trust” factor…
These 3 Skills Set Apart The Successful Doctors From The Rest
If every physician goes through essentially the same training, how come some are way more successful than others? For me, the answer is simple. And it has little to nothing…
How To Get More Reviews For Your Practice on Autopilot
Like it or not, reviews are a must for physicians. As consumers, we look for reviews of businesses and products before engaging with them. And your potential patients are doing…
How To Avoid Commoditization As A Physician
If you are an employed physician, the deck is stacked against you.
The system is bent on commoditizing you, so here I’m sharing with you 3 things you must do to avoid it.
The Single Most Important Lesson I’ve Learned Is To Never Work For Free – Here’s Why
Refusing to work for free is not about greed, it’s about not cheating your patients (or clients) from their experience.
This Is What Most Doctor Websites Get Wrong
Patients don’t choose a clinic, they choose a doctor. Here’s how to use your website to help them choose you.
Here Are 5 Ways To Build Your Thought Leadership Online
Patients don’t go to the best doctor; they go to the doctor they perceive as the best. Here’s how to engineer that perception
Patients Don’t Choose The Best Doctor
Doctors believe that, when given a choice, patients will choose the best doctor.
But patients have no way of objectively knowing who is the “better” doctor…
Here’s Why You Hate Talking About The Price Of Your Services To Patients – And How To Overcome It
I used to hate talking about money with patients…
Mostly because I often felt attacked if they thought the price was high or if they asked clarifying questions.
What Is A Lead Magnet And Why Every Doctor Needs One In 2023
Unless you’re selling a commodity, getting someone to buy your services is likely going to require multiple touch points. My marketing mentor said it was like getting someone to marry…
Are You Buying Ads For Your Practice? You’re Likely Making This Crucial Mistake…
I have been a medical entrepreneur for more than a decade, and one of the things I’ve noticed amongst my colleagues is how they all seem to think “marketing” equals…
Sick of Being Treated Like A Commodity? Try These 3 Proven Strategies For Standing Out As A Physician
If you are an employed physician, the deck is stacked against you. The system is bent on commoditizing you by throwing you in the “provider” bag together with midlevels. All…
First Time Entrepreneur? You’re Likely Making This Mistake.
Like most beginners, I made a lot of mistakes when I opened my private medical practice. But this was the biggest one, by far: I didn’t have a clear marketing…
4 Key Characteristics Every Kickass Lead Magnet Must Have
You just can’t grow a medical practice in 2023 without an effective lead magnet. The best lead magnets are digital assets you plug into your marketing automation platform. Your potential…
How To Use Lead Magnets To Boost Patient Conversion Rates
A lead magnet is a digital asset you offer your visitors in exchange for their email address. You’ve probably downloaded several of these in the last few years. Things like…
The 3 Automated Email Sequences Every Medical Practice Must Have In 2023
I was introduced to email marketing in 2011 during my training at Cenegenics Medical Institute. I originally went there to expand my training in Age Management Medicine. Which I did.…
If You Are An Independent Doctor, This Must Be The Number 1 Priority In Your Practice For 2023
Right before New Years in 2008, I learned a life lesson I’ll never forget: I was recently out of medical training and had just opened up my first private practice.…