Tagged: personal branding
Here Are 5 Ways To Build Your Thought Leadership Online
Patients don’t go to the best doctor; they go to the doctor they perceive as the best. Here’s how to engineer that perception
How To Never Run Out Of Content Ideas Even If Your Niche Is Too Narrow
Smart creators don’t come up with new topics every day. They come up with new variations of the same topics.
This Is How 10x NYT Best-Selling Author Neil Strauss Overcomes Procrastination
How the heck do professionals avoid staring at a blank page and just putting off their writing?
Here’s how a 10x NYT best-selling author does it.
How To Squeeze More Juice Out Of Your Content
Contrary to what most people think, content does not have to expire. In fact, this is one of the key actions that differentiate the pros from the beginner creators.
Here’s how to repurpose your content.
The 1 Reason Most Doctors Fail At Creating Content Consistently
Doctors struggle with content creation for various reasons. But the most common one I hear is not having enough time to do it consistently.
This Is Why Every Doctor Should Create Content For Patients
Creating patient-centric content is the best way to connect with your patients and build your thought leadership online.
3 Simple (But Effective) Pieces Of Advice I’d Give Any Doctor Starting To Create Content Online
Every doctor knows they should be creating content online. If you’ve been putting this off, here are 3 tips to get you started.
I Have Written A Daily Essay For 230 Days Straight, And Here Are 3 Benefits I Did Not Expect To Get.
The most impactful benefits of writing online are the ones I was not expecting
I Have Been Coaching Doctors In The Online Space For 5 Years And This Is The 1 Thing They All Ignore About Content Creation
The key to creating compelling and engaging content is to make it all about the reader. But it’s something not everyone knows how to do…
5 Dead-Easy Ways To Squeeze More Life Out Of Your Content
Most doctors run out of content ideas shortly after they start creating content. Here’s how to solve that problem
Patients Don’t Choose The Best Doctor
Doctors believe that, when given a choice, patients will choose the best doctor.
But patients have no way of objectively knowing who is the “better” doctor…
How To Build A Personal Brand As A Doctor In A Way That Doesn’t Feel Like A Second Job
Building a personal brand requires a bit more effort than to “just create content”. And while this does mean there’s work involved, the good news is you’re likely putting in…
The Most Important Thing To Remember Before You Start A Medical Blog
As a doctor, you suffer from the curse of knowledge. As an expert, you don’t remember what it was like before you learned what you now know. You try to…
Sick of Being Treated Like A Commodity? Try These 3 Proven Strategies For Standing Out As A Physician
If you are an employed physician, the deck is stacked against you. The system is bent on commoditizing you by throwing you in the “provider” bag together with midlevels. All…
How To Start a Medical Blog in 2023
Today I received a DM from a colleague asking for guidance on how to start a medical blog. The simplest answer to this question is: start writing. You don’t need…
How To Create Your Personal Brand As A Doctor While You’re Still Employed
Have you ever wondered why self-employed physicians do not seem to burnout nearly as often as their employed counterparts? I’ve been a fractional CMO for independent medical practices and a…
Creating Content Must Be Part Of Your Marketing Plan – Here’s How To Get Started
I have been a consultant for medical practices and healthcare-related businesses for more than 6 years. In that time, I’ve helped each of these businesses put together a marketing plan…
Writing Online Is The Best Way To Become Known As The Specialist Within Your Specialty
9 months ago I embarked on a journey that has changed the way I share my knowledge, coach my clients and educate my followers. It all started as a 30…
Your Content Does Not Have An Expiration Date. Here’s How To Reuse It
Doctors struggle with content creation. We all have a list of 5-10 topics related to our specialty and then we run out of ideas. How the heck are we supposed…
A Dead-Simple, 4-Step Content Creation System That Doesn’t Feel Like a Second Job
Everyone keeps telling you to create content to build your thought leadership online. But what they didn’t tell you is how time consuming and mentally taxing content creation is! Specially…