The 1 Mistake Keeping Doctors from Monetizing their Social Media Efforts

9 months ago   •   1 min read

By Ernesto Gutierrez, MD
Photo by Artem Beliaikin / Unsplash
Table of contents

"I need to get more followers on Instagram." Dr Lori wrote in her pre-call intake for my Audience Growth Coaching call.

When we spoke a few days later I asked her, "how many followers do you currently have?"

"A little over 13 thousand."

"And how come you feel like you need more?"

"Because I'm not making any sales from it. I hear you need at least 50 thousand to make money."

You don't need a large following to monetize it.

"What if I told you that's not true?" I countered.

"For example, my social media following is rather small. I have 4,800 followers on LinkedIn, less than 500 on Twitter, 413 subscribers to my newsletter, and about 2500 on my (admittedly neglected) email list. Hardly the numbers that would land me in the "influencer" zone." I continued.

"Yet these numbers generate enough inquiries for my agency and my coaching practice to keep us in business without having to spend a dollar on ads.

"So if you had to choose one, do you want to get more followers or monetize your existing ones?"

Make more offers.

"I have an ebook and a course," she said. "And I post on Instagram every day. But my audience is not growing and nobody is buying."

"How many offers did you make this week?" I asked her.

"Well… The links are in my bio. It's a linktree and it has the book and the course. And my website and everything else is there."

"Yeah but, how many people did you ask to buy?" I replied.

She sheepishly looked away from the webcam. "Nobody…"

The mistake is believe you're not selling products is because you don't have enough followers.

I know people with tens of thousands of followers on social media who struggle to pay their bills.

And I also know people with just a few hundreds making a comfortable living. The difference? The number of offers they make to their audience.

If you want to make more sales, start by making more offers.

Spread the word

Keep reading