I began creating content for my patients in 2011.
Over the years, I transitioned from being a clinician to launching a business consultancy for doctors and healthcare professionals. And I have learned that most doctors who want to create content end up failing because they don't develop a system to easily do it. They think content creation is about being inspired, and never realize waiting for inspiration is what's actually holding them back. To be honest, it took me quite a while to learn this lesson too.
Here are some of the other reasons I've learned doctors fail when creating content:
- They try to cover too much ground with each piece of content.
- They think they need to reference every statement which takes up too much time and effort.
- They expect immediate results.
If you are a doctor wanting to create content that educates patients and helps them live healthier lives, the best advice I can give you is: just get started.
Create every day. Publish every day. Put in the reps and build the habit of creating regularly. Develop a system that makes publishing easier for you and follow it.
Feel free to use my system, but don't be afraid to develop your own.