The 4-Step System for Content Creation That Will Get You More Patients Without Feeling Like It's a Second Job

6 months ago   •   2 min read

By Ernesto Gutierrez, MD
Photo by Cytonn Photography / Unsplash
Table of contents

Everyone keeps telling you to create content in order to build your thought leadership online.

But what they didn't tell you is how time consuming and mentally taxing content creation is! Specially when you have to post something every day to stay in the algorithm's graces. Where are you supposed to find the time to do all of that?

Here's how, step by step:

Step 1: Collect ideas

The biggest hurdle to overcome when you sit down to create content is coming up with ideas!

But ideas are everywhere if you're paying attention. Get in the habit of making a note of every question your patients ask you. I use an app on my iPhone to quickly capture ideas without it distracting me from what I'm doing. Other sources of ideas are conversations with colleagues, current events related to your field or specialty, even television shows.

Soon, you'll have an entire list of potential ideas to explore whenever you're ready to create.

Step 2: Create your content

The big misconception about content creation is thinking every piece of content has to be broad and valuable for everyone.

Nothing is further from the truth. All your content has to do is answer a single, specific questions for a specific group of people. Which means every idea you have in your list, can generate a nearly infinite number of pieces of content.

Try niching down each idea based on demographics, age, industry, occupation, situation, problem, or a combination of the above.

Step 3: Schedule each post

You do not need to set alarms and reminders to post each piece of content at the right time.

Instead, you should leverage the same tools professional content creators use to always post at the right time. They're much more accessible than you think and they will free up your time –and mental bandwith!

Use these links to try out some of my favorite tools:

  • Socialbee - multi platform scheduler and manager. It's my scheduler of choice.
  • Hypefury - a bit more expensive but great if your main platform is Twitter
  • Typeshare - timesaving, and validated templates created by prolific digital writers. Use my link to get 30 days free and 3 months at 50% off.

Step 4: Analyze your content's performance

Every platform gives you access to your analytics.

Yet most beginner creators don't even look at them! This is where you can validate your content. See what is working and do more of it. See what is not and stop doing it.

Get in the habit of analyzing your content and adjust your strategy accordingly.

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