Being good on video gives you an unfair advantage as a physician.
And I’m not talking about being attractive or good-looking. I’m talking about using video to communicate with your patients in a way that is valuable to them while increasing the know, like and trust factor with you and your practice. In fact, this is one of the most important things I work with my clients on when I join them as a fractional CMO.
And this is how you can start doing more video in 2023:
1. Start a Vlog
All you have to do is record a 2-5 min video of yourself answering a single question from patients.
Keep it short and to the point. Just aim your phone at your face and hit record. Don’t worry about lighting, microphones or anything else until you’ve recorded at least a handful of vlogs. You can then post each one on Instagram, TikTok, YouTube, Facebook, LinkedIn, or even on Twitter.
Remember, the goal here is not to grow your channel or to get more patients, the goal is to get awesome at doing video.
2. Use video in your website
Once you’re a bit more comfortable, hire a videographer to come one day to your office and record a series of 5-10 minute videos explaining each of your procedures or treatments.
Then use these videos throughout your website. So instead of asking patients to read through boring and jargon-filled text descriptions, they can watch a video where you break things down for them.
Make sure to upload these videos to YouTube so they can forward them to others who might benefit and share them on their social media profiles.
3. Send personalized videos to patients
Next time you have to explain lab results for a patient, load the pdf in your computer, fire up Loom and record a screenshare explaining their results.
This saves them having to go in for a consultation, saves you from having to repeat yourself, and allows them to review it over and over at their leisure.
Another excellent use is to confirm appointments, to send aftercare instructions, reply to questions, prepare them for upcoming visits, anything you can think of.