Why are some businesses little more than expensive hobbies?
Profit. No matter how great your idea or your product is, if your business is not profitable, you won't make it past the first year. Often less than that.
Beginner entrepreneurs think as long as their product or service is top-notch, sales will come.
As a result, they spend the majority of their time planning and optimizing their product while neglecting sales.
The problem is the product is never ready. It's never good enough to launch. And sooner or later, they run out of money and are forced to call it quits.
Successful entrepreneurs identify money-making activities and spend most of their time on them
Money-making activities are those in which you end up asking someone to buy your service.
Depending on your business, these are: having a sales calls, hosting a webinar, sending a proposal, or presenting an offer. It's not recording videos, posting on social media, going on podcasts, or building a funnel…
The number of sales you make is directly proportional to the number of offers you make to your audience.
When my clients say they just can't get clients, I ask them a simple question: In the last week, how many people did you ask to buy?
Still don't know how to start a sales conversation? I can help. Drop me a message and let's chat.