I have been a physician for more than 15 years.
During that time I've seen healthcare become this bloated, inefficient system that commoditizes physicians without improving patient outcomes. It's no wonder why so many doctors are leaving clinical medicine altogether. And the remaining ones, are scrambling to find other ways to make money so they stop relying on an employer.
I believe building an audience online is the best way to do just that.
People are starving for reliable health content.
People are looking for health information every day.
Unfortunately, all they find are dubious, self-proclaimed experts, pumping out false –and oftentimes harmful– information. As doctors, we believe this should be regulated. Maybe Twitter, Facebook, Google, and the rest of the platforms should be doing a better job at stopping this.
But the way out of this is not by censorship.
The way we help patients is by publishing reliable, truthful health information online.
When you write online, you showcase your expertise and build an audience.
By putting your thoughts online, you are directly helping people.
And, as you do it, you'll build your own platform. These people will guide your decision-making process, they'll tell you what they want to know about and how you can best serve them. And the more you do just that, the more your audience grows.
And, the more your audience grows, the more options you have at your disposal.
Options like paid speaking engagements, book deals, publishing an online course, and growing your own medical practice are just the tip of the iceberg.
The barrier of entry has never been lower.
If you are reading this essay, you have everything you need to create content online.
All you need to do now is decide you'll no longer stand on the sidelines, letting scammers take advantage of your patients simply because you're too scared to hit post!
If you agree with this but would like some additional guidance, I can help! Just reach out to me privately on Twitter or LinkedIn, and let's chat.