Why Writing Online Is The Best Way To Grow Your Audience As A Doctor

9 months ago   •   1 min read

By Ernesto Gutierrez, MD
Photo by Cytonn Photography / Unsplash
Table of contents

I have been building and growing medical practices for over 15 years.

During that time I've seen many trends come and go. And I can confidently say I have tried them all. Either on my own clinics or with my clients. Most work some of the time. A few rarely work.

But there's one that works every time: writing.

When you write online, you're answering questions your potential patients are asking.

If your patients are asking you the same question, chances are there's more people asking themselves that question.

But those people don't have you. So they ask Google. And Google points them to whomever has created content addressing that question. Wouldn't it be cool if Google was pointing people to you?

Turns out, it's simpler than you think.

And it doesn't involve weird SEO hacks.

All you need to do is write online. Consistently. Answer simple questions your patients are having. Answer the same question from every different angle you can think of.

Someone will ask themselves that exact question and will end up on your site or social media profile.

Answer it well enough and they'll start following you. They might share your posts with others. They will associate you to the problem you solve.

That's how you grow an audience.

When you are the one answering the questions others are asking, you become the specialist within the specialty.

I know this is one of those ideas that makes sense when you hear it, but it stumps you when you try to deploy it. But it doesn't have to. I can help.

Contact me privately on Twitter or LinkedIn and let's chat.

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