In medicine, side gigs are often though of as “moonlighting” at a different clinic or hospital.
Essentially, physicians buy into the idea we must live off medicine entirely. And the alternative are non-clinical roles like those in pharma, insurance or medtech. But what if I told you there’s a kind of side-gig where you stay involved in your clinical field, and in fact leverage your experience in it?
It’s often referred to as a “clinically adjacent” business, and in this essay I’ll share with you the simplest way to start one.
Your career does not have to be either-or.
Most doctors I meet genuinely enjoy clinical medicine. But enjoying it does not take away from wanting to do other things as well. Here are a few reasons why a side gig can be the perfect outlet:
- It gives your brain a challenge.
- It gives you a different perspective.
- It forces you to develop different skills.
- It can be an additional source of income, not tied to clinical medicine.
The best news is that, once you accept you can be a doctor and anything else, it’s rather simple to start.
Step 1: List out all the things you could talk about for 30 minutes without props or prepping.
It’s important to start with things you already know how to do.
In my case, it was easy to talk about web apps, healthcare marketing, and personal branding.
Step 2: Choose just one platform.
Many will come up with more than one platform. The mistake is to want to “try them all” and see what sticks. This approach dilutes your efforts, not to mention is very time consuming.
Instead, try one full out for 90 days and then reevaluate.
Step 3: Analyze the data and adjust accordingly
Every platform will give you access to your analytiics.
Look at it objectively and see what’s resonating with your audience. Pay attention to what’s working and do more of it. Notice what doesn’t and stop doing it.
And the most crucial component of the entire plan: be consistent.
Don’t miss a day. Just like going to the gym, it’s better to put out one crappy post, than to miss a day.
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