Posts by drernestomd
Patients Don’t Choose The Best Doctor
Doctors believe that, when given a choice, patients will choose the best doctor.
But patients have no way of objectively knowing who is the “better” doctor…
Read MoreBreaking the Cycle of Procrasti-Planning: How to Bring Your Digital Product to Life
Doctor, don’t let your digital product idea stay just an idea. Break the cycle of procrasti-planning and get going! Here’s how:
Read MoreWhy Being Interviewed on Podcasts Has Not Worked For You – And How To Change It
Over the last decade, I’ve interviewed a 119 experts for any of the 3 podcasts I’ve hosted (so far), and I’ve also been interviewed 64 times on other people’s podcasts. And if there’s one thing I’ve learned is that being intentional about booking yourself as a guest on other people’s podcast’s is the most overlooked…
Read MoreHere’s Why You Hate Talking About The Price Of Your Services To Patients – And How To Overcome It
I used to hate talking about money with patients…
Mostly because I often felt attacked if they thought the price was high or if they asked clarifying questions.
Read MoreAs A Physician Turned Online Entrepreneur These Are My 3 Must-Have Tools
Whenever I get on a call with a doctor looking to start an online business, there are always questions about the tools I use.
Read MoreBuilding In Public Is The “Cheat-Code” For Success As An Online Creator
Smart digital creators show their work early, before it’s ready and, most importantly, way before they are ready to show it. If you felt fear just reading those lines, you’re not alone. I was terrified. The mere thought of publishing something before it’s ready made me anxious… And if you’re anything like my clients, you’re…
Read MoreAre You A Physician Entrepreneur? You’re Likely Making This Fatal Mistake In Your Business
For the last decade, I’ve helped doctors build businesses in various capacities. As such, I’ve had the opportunity to see up close many of the reasons why doctors –contrary to popular belief– make great entrepreneurs. But I’ve also learned the traits we inherently have, that affect our ability to lead a business effectively. By far,…
Read MoreHow To Build A Personal Brand As A Doctor In A Way That Doesn’t Feel Like A Second Job
Building a personal brand requires a bit more effort than to “just create content”. And while this does mean there’s work involved, the good news is you’re likely putting in too much work. A successful personal brand should be a perfect example of working smarter, not harder. So, if you’re a doctor and you want…
Read MoreThe Most Important Thing To Remember Before You Start A Medical Blog
As a doctor, you suffer from the curse of knowledge. As an expert, you don’t remember what it was like before you learned what you now know. You try to simplify your ideas, but it often still comes across as too advanced for your patients. And in the end patients don’t consume your content. This…
Read MoreWhat Is A Lead Magnet And Why Every Doctor Needs One In 2023
Unless you’re selling a commodity, getting someone to buy your services is likely going to require multiple touch points. My marketing mentor said it was like getting someone to marry you. Nobody in their right mind would approach a stranger and ask them to marry them. Even if you knew this other person was single,…
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