Posts by: Ernesto Gutierrez, MD
Patients Don’t Choose The Best Doctor
Doctors believe that, when given a choice, patients will choose the best doctor.
But patients have no way of objectively knowing who is the “better” doctor…
Breaking the Cycle of Procrasti-Planning: How to Bring Your Digital Product to Life
Doctor, don’t let your digital product idea stay just an idea. Break the cycle of procrasti-planning and get going! Here’s how:
Why Being Interviewed on Podcasts Has Not Worked For You – And How To Change It
Being a guest on other people’s podcasts is a great way to get more visibility as an expert. Here’s how to make the most of it.
Here’s Why You Hate Talking About The Price Of Your Services To Patients – And How To Overcome It
I used to hate talking about money with patients…
Mostly because I often felt attacked if they thought the price was high or if they asked clarifying questions.
As A Physician Turned Online Entrepreneur These Are My 3 Must-Have Tools
Whenever I get on a call with a doctor looking to start an online business, there are always questions about the tools I use.
Building In Public Is The “Cheat-Code” For Success As An Online Creator
Smart digital creators show their work early, before it’s ready and, most importantly, way before they are ready to show it. If you felt fear just reading those lines, you’re…
Are You A Physician Entrepreneur? You’re Likely Making This Fatal Mistake In Your Business
For the last decade, I’ve helped doctors build businesses in various capacities. As such, I’ve had the opportunity to see up close many of the reasons why doctors –contrary to…
How To Build A Personal Brand As A Doctor In A Way That Doesn’t Feel Like A Second Job
Building a personal brand requires a bit more effort than to “just create content”. And while this does mean there’s work involved, the good news is you’re likely putting in…
The Most Important Thing To Remember Before You Start A Medical Blog
As a doctor, you suffer from the curse of knowledge. As an expert, you don’t remember what it was like before you learned what you now know. You try to…
What Is A Lead Magnet And Why Every Doctor Needs One In 2023
Unless you’re selling a commodity, getting someone to buy your services is likely going to require multiple touch points. My marketing mentor said it was like getting someone to marry…
NBS #7: How To Get Clients Being A Guest On Other People’s Podcasts
There is no better –and cost-effective!– way to grow your audience online than being a guest on other people’s podcasts. Here’s how to do it successfully:
Implementing Lifestyle Design Is Easier Than You Think
Implementing lifestyle design is all about being intentional about what you want, and going after it
The Simplest First Step To Start Building a Lifestyle Business
What’s the difference between an expert who just has an idea and one who does start building a lifestyle business?
The 3 Counterintuitive Mistakes Keeping Your Lifestyle Business Unprofitable
These 3 mistakes are what’s keeping your lifestyle business unprofitable. Especially #3
Here’s Why Coaches And Courses Don’t Work (And What To Do Instead)
This week I want to talk about why so many programs or courses don’t work. The reason being courses teach you what worked for someone else while assuming it will…
3 Ways To Fast Track Your Lifestyle Business (Before Quitting Your Job)
These are the Top 3 ways subject-matter experts can start leveraging their expertise and start making money FAST. And before quitting their job.
What is a lifestyle business? And why you should consider one.
Lifestyle design has become a priority for me. And building lifestyle businesses is my new passion as it allows subject-matter experts to serve on their terms.
If I had to start over from scratch
Starting over with the newsletter got me thinking about the topic of “starting over” in general.
unpopular opinion about why the 9-5 doesn’t work for highly-skilled experts
Yesterday I told you why I almost deleted this entire email list. But I didn’t telly you why I didn’t…
I was THIS close to deleting you…
You hopped onto my email list a while ago and… well… let’s just say I didn’t live up to my end of the bargain.