Posts by: Ernesto Gutierrez, MD
This Year I’ve Decided To Focus On Learning, Not Just Consuming. Here’s How I’m Doing It
I consume A LOT of content online. I’d say I’ve consumed more educational content (books, lectures, seminars, videos) since I finished school than what I consumed during my school years.…
Are You Buying Ads For Your Practice? You’re Likely Making This Crucial Mistake…
I have been a medical entrepreneur for more than a decade, and one of the things I’ve noticed amongst my colleagues is how they all seem to think “marketing” equals…
Sick of Being Treated Like A Commodity? Try These 3 Proven Strategies For Standing Out As A Physician
If you are an employed physician, the deck is stacked against you. The system is bent on commoditizing you by throwing you in the “provider” bag together with midlevels. All…
How To Start a Medical Blog in 2023
Today I received a DM from a colleague asking for guidance on how to start a medical blog. The simplest answer to this question is: start writing. You don’t need…
First Time Entrepreneur? You’re Likely Making This Mistake.
Like most beginners, I made a lot of mistakes when I opened my private medical practice. But this was the biggest one, by far: I didn’t have a clear marketing…
Having A Hard Time With Anything? That’s When Following Your Protocol Becomes Crucial
I’ve been sitting in front of my laptop for 20 minutes trying to come up with something to write about today. I have my endless idea generator. I have a…
How To Start An Online Side-Gig As A Doctor Before You Quit Your Job
If you’re a doctor, you’ve likely thought about quitting more than once these last couple of years… You know this is not the life you want but leaving a high-paying…
How To Create Your Personal Brand As A Doctor While You’re Still Employed
Have you ever wondered why self-employed physicians do not seem to burnout nearly as often as their employed counterparts? I’ve been a fractional CMO for independent medical practices and a…
4 Key Characteristics Every Kickass Lead Magnet Must Have
You just can’t grow a medical practice in 2023 without an effective lead magnet. The best lead magnets are digital assets you plug into your marketing automation platform. Your potential…
How To Use Lead Magnets To Boost Patient Conversion Rates
A lead magnet helps you initiate a relationship with a potential client by offering something of value in exchange for their email
NBS #7: How To Get Clients Being A Guest On Other People’s Podcasts
There is no better –and cost-effective!– way to grow your audience online than being a guest on other people’s podcasts. Here’s how to do it successfully:
Implementing Lifestyle Design Is Easier Than You Think
Implementing lifestyle design is all about being intentional about what you want, and going after it
The Simplest First Step To Start Building a Lifestyle Business
What’s the difference between an expert who just has an idea and one who does start building a lifestyle business?
The 3 Counterintuitive Mistakes Keeping Your Lifestyle Business Unprofitable
These 3 mistakes are what’s keeping your lifestyle business unprofitable. Especially #3
Here’s Why Coaches And Courses Don’t Work (And What To Do Instead)
This week I want to talk about why so many programs or courses don’t work. The reason being courses teach you what worked for someone else while assuming it will…
3 Ways To Fast Track Your Lifestyle Business (Before Quitting Your Job)
These are the Top 3 ways subject-matter experts can start leveraging their expertise and start making money FAST. And before quitting their job.
What is a lifestyle business? And why you should consider one.
Lifestyle design has become a priority for me. And building lifestyle businesses is my new passion as it allows subject-matter experts to serve on their terms.
If I had to start over from scratch
Starting over with the newsletter got me thinking about the topic of “starting over” in general.
unpopular opinion about why the 9-5 doesn’t work for highly-skilled experts
Yesterday I told you why I almost deleted this entire email list. But I didn’t telly you why I didn’t…
I was THIS close to deleting you…
You hopped onto my email list a while ago and… well… let’s just say I didn’t live up to my end of the bargain.