Posts by: Ernesto Gutierrez, MD
4 Key Characteristics Every Kickass Lead Magnet Must Have
You just can’t grow a medical practice in 2023 without an effective lead magnet. The best lead magnets are digital assets you plug into your marketing automation platform. Your potential…
How To Use Lead Magnets To Boost Patient Conversion Rates
A lead magnet helps you initiate a relationship with a potential client by offering something of value in exchange for their email
The 3 Automated Email Sequences Every Medical Practice Must Have In 2023
I was introduced to email marketing in 2011 during my training at Cenegenics Medical Institute. I originally went there to expand my training in Age Management Medicine. Which I did.…
Creating Content Must Be Part Of Your Marketing Plan – Here’s How To Get Started
I have been a consultant for medical practices and healthcare-related businesses for more than 6 years. In that time, I’ve helped each of these businesses put together a marketing plan…
If You Are An Independent Doctor, This Must Be The Number 1 Priority In Your Practice For 2023
Right before New Years in 2008, I learned a life lesson I’ll never forget: I was recently out of medical training and had just opened up my first private practice.…
3 Platforms For Doctors Looking To Start An Email Newsletter On A Budget
I have been a medical entrepreneur and content creator for more than a decade. During that time, I’ve learned the best way to nurture relationships with current and potential patients…
This Is Why (Almost) Every Doctor Website Sucks – According to Bestselling Author Donald Miller
Patients don’t choose a clinic, they choose a doctor.
But they don’t make this choice based on qualifications, degrees or “Top Doctor” awards…
The Counterintuitive Way To Achieve Your Goals
Why is it some people never seem to get the results they crave despite doing all of the “right things”? Getting the results you want is more often achieved when…
4 Simple Tips For A Kick-Ass Email Newsletter Your Patients Will Actually Want To Join – And Read!
In the last decade, I’ve overseen tens of thousands of emails go out to millions of subscribers to my own lists and those of my clients’. As such, I know…
5 Apps To Easily Record Video Messages As A Doctor in 2023
Using video is the best way to communicate with your patients in 2023 and beyond. Video messages allow your patients to consume your recommendations at a time and place most…
NBS #9: The Fallacy of Freedom: How Embracing Constraints Is The Key To Your Lifestyle Business Success
As ironic as it sounds, embracing constraints is the key to launching and growing your lifestyle business.
NBS #8: Why Most Digital Product Ideas Never Launch (And How To Beat The Odds)
The reality is most digital product ideas never launch regardless of the expert’s skill and expertise. After helping several experts launch theirs (and talking to hundreds more who didn’t) here’s why – and how to make sure yours does.
NBS #7: How To Get Clients Being A Guest On Other People’s Podcasts
There is no better –and cost-effective!– way to grow your audience online than being a guest on other people’s podcasts. Here’s how to do it successfully:
Implementing Lifestyle Design Is Easier Than You Think
Implementing lifestyle design is all about being intentional about what you want, and going after it
The Simplest First Step To Start Building a Lifestyle Business
What’s the difference between an expert who just has an idea and one who does start building a lifestyle business?
The 3 Counterintuitive Mistakes Keeping Your Lifestyle Business Unprofitable
These 3 mistakes are what’s keeping your lifestyle business unprofitable. Especially #3
Here’s Why Coaches And Courses Don’t Work (And What To Do Instead)
This week I want to talk about why so many programs or courses don’t work. The reason being courses teach you what worked for someone else while assuming it will…
3 Ways To Fast Track Your Lifestyle Business (Before Quitting Your Job)
These are the Top 3 ways subject-matter experts can start leveraging their expertise and start making money FAST. And before quitting their job.
What is a lifestyle business? And why you should consider one.
Lifestyle design has become a priority for me. And building lifestyle businesses is my new passion as it allows subject-matter experts to serve on their terms.
If I had to start over from scratch
Starting over with the newsletter got me thinking about the topic of “starting over” in general.