An email list is one of your most valuable and tangible business assets. Businesses are bought and sold simply based on the size and quality of their email list.
Despite this, 9 out of 10 times that I talk to a doctor who is stuck in their business, I find that they don't have an email list. And those who do, more often than not, don't email their contacts!!
Here are 3 reasons why you should start an email list TODAY:
1. An email list is yours and you can take it with you.
Imagine investing time, money, and effort into building a following on social media, only to log in one day and find out that your profile is gone!
Several online entrepreneurs have lost 5 and 6 figure businesses overnight because of their political, religious, or ideological views. Poof. Gone. Without warning or clear explanation why.
And the point here is not whether or not you think platforms have that right -they are private companies, after all–, the point is the lesson to never build on someone else's land.
2. Your reach is not determined by an algorithm.
Building a large following on Facebook, Instagram, LinkedIn, or Twitter, does not mean that your message will reach all of those people.
There is an algorithm that determines who sees your message when you hit publish. This is especially painful now that every piece of content has to be meticulously curated, planned, edited, and published…
Hours of work in the "hands" of a piece of software.
With an email list, you write your email, hit send and every single person in that list (as long as they have not opted out) will receive a copy of your email.
3. Your house, your rules.
As long as you stay congruent with your audience and the content they signed up to your list for, you can discuss any topic, in your own way, without fearing for the woke army to come and cancel you.