A digital product is the simplest way to monetize your clinical expertise.
If you have been in practice for more than a couple of years, you’ve been witness to the commoditization of physicians. You also know it will get worse before it gets better.
Digital products are the perfect way to monetize the experience you’ve built over the years, and not have to deal with “the system”.
Unfortunately, venturing into the digital product field is often an overwhelming undertaking…
Most first-time creators get stuck deciding the type of product they wish to create
Commonly, the options in doctor's minds are:
- An online course
- A membership site
- A cohort-based group program
- 1-on-1 coaching
But if you’re thinking about these options first, you’re going backward.
Instead, follow these steps:
Step 1: Identify the one person you wish to help
“Amateurs fall in love with their product. Professionals fall in love with their customers.” — Dr E
Every successful digital business starts with one person in mind.
You can’t go out expecting to serve every person on the planet. Identify one person, and one person only, to whom you wish to serve. And don’t worry about niching down too much. If you do, you’re underestimating the size of the internet.
Step 2: Identify the one problem you wish to solve.
Once you’re crystal clear on the person you wish to serve, identifying the one problem you can help her solve, becomes easier.
For example, as a pediatrician, the problem you solve would be dramatically different if the person you wish to serve is a single mother of a child with special needs, or a parent of teenage girls. Once you know your audience, the problem to solve becomes fairly obvious.
Step 3: Figure out the best medium to build it in.
Lastly, it’s time to decide on the medium with which you’ll solve your one person’s, single problem.
Do you see how much easier it is choosing a medium now? You would not think of offering a live, cohort-based program to the single mom of a special needs child, would you?
Do you know what is the best way to get clear on any of the above 3 steps?
Begin writing online! As prolific digital writer Nicolas Cole says: "the more you write, the more you write." And the more you write, the clearer your ideas become. You begin seeing what your audience responds to, and what you enjoy talking about.
But if you're anything like me, where you don't have the patience to figure this whole online writing thing on your own, you have to check out Ship 30 for 30.
It is a cohort-based, 30 day experience where seasoned digital writers Nicolas Cole and Dickie Bush walk you through the art of digital writing. You'll learn about choosing a niche, never running out of ideas, analyzing the data, writing attention-grabbing headlines, and everything else that you'll need on your way to monetizing your expertise through writing.
Join the next cohort (starting Aug 8th), or join the waitlist for the October one using the link below: