What’s the difference between prolific content creators and those who struggle?
Prolific creators rely on systems, not on inspiration, to create their content. They know sitting down to a blank page trying to come up with a topic to write about is simply not sustainable in the long run. So they’ve developed systems to make content creation effortless.
In this essay, I’ll share with you the system I use for myself and with my clients to create and publish at least one original piece of content every day.
Step 1: Collect
Prolific creators don’t sit down and force their brain to come up with an idea on the spot.
Instead, they collect ideas all day every day. Anything from conversations with peers and clients, to current events, interesting articles they’ve read, or anything in between can become their next post. We all have these moments but few people take the time to collect them.
The key is to make idea collection as easy and frictionless as possible.
I use an app on my iPhone and Mac callled Drafts. It allows me to quickly capture via text or voice an idea without interrupting the flow of what I’m doing. Also, it syncs via iCloud to all my devices so every idea is ready for me when I sit down to create.
Step 2: Templatize
Prolific creators don’t reinvent the wheel.
No matter what platform you create on, there are formats which work and formats which don’t. Observe what’s working and create templates you can then reutilize with your own content. This makes content creation super fast and it gives you a leg up since you’re using a proven format.
If you don’t want to create your own templates, sign up for Typeshare and use theirs.
Step 3: Create
You should treat content creation like every other important activity in your calendar.
Set a time aside where you’ll be focused on creating content. I have seen this work best when the time and place is consistent but do what works for you. Then sit down, put your phone on airplane mode and get to work.
Pull up your idea bank and decide what you’ll talk about. Grab a template and create as many pieces of content as you can.
Step 4: Schedule
This step is optional but every prolific creator schedules their content in advance.
There are various scheduling tools and your choice will depend on your budget and the platform(s) you wish to schedule to. I love Socialbee for its versatility and price. Other options are Hypefury –if your main network is Twitter–, Hootsuite, Buffer and, if you’re mostly on Facebook / Instagram, you’ll be happy to know Meta offers this functionality through their creator studio.
No matter which tool you choose, the goal is to schedule your posts in advance so you don’t have to be worrying about posting it when the time comes.
Step 5: Analyze
This is the most overlooked step of all, yet it is the defining one between the pros and the amateurs in the content creation arena.
Beginners will post content and never look at the analytics. They’ll get a “feel” for how their content works based on their audience’s engagement. But the only way to learn what topics your audience likes, which ones they don’t, and whether you’re getting better, is by looking at the right metrics.
Lucky for you, every single platform gives you access to them.
As you can see, the difference between prolific creators and strugglers is the prolific creators approach this as professionals. And if you want to become prolific, reach more people, and grow your business through content, you’ll do well to become a pro.
If you’d like to learn the details about each of these steps, I’m putting together a group coaching program which will run throughout November this year. It will be ridiculously affordable and will provide you with all you need to become prolific in 30 days.