How To Effortlessly Create Content Like A Professional Creator

6 months ago   •   2 min read

By Ernesto Gutierrez, MD
Photo by Brands&People / Unsplash
Table of contents

Smart creators don’t come up with new topics every day. They come up with new variations of the same topics.

In today’s essay, I’ll share with you the 7 specificity levers you can use to create new variations of your same topic. Each of these modifiers allow you to approach your topic from a completely different perspective, creating a brand new piece of content each time.

The 7 specificity levers are: price, problem, location, industry, situation, experience, demographic.

Here are 21 different pieces of content, all based on the same topic (laser eye surgery):

Price:

  1. LASIK on a budget.
  2. How much is laser eye surgery?
  3. Why LASIK is less expensive than contacts.

Problem:

  1. Laser eye surgery for near-sightedness.
  2. Laser eye surgery for far-sightedness.
  3. Is LASIK better than PRK for myopia?

Location:

  1. Best laser eye surgeons in Florida.
  2. The reason why Floridians choose laser eye surgery vs contacts.
  3. Risks of having laser eye surgery in a tropical location.

Industry:

  1. Why professional athletes choose to get laser eye surgery?
  2. If you spend more than 3 hours per day in front of a screen, here’s how to avoid needing laser eye surgery.
  3. How come most ophthalmologists wear glasses instead of getting LASIK?

Situation:

  1. If you WFH, you can have laser eye surgery any day and your boss won’t even know it.
  2. Why stay-at-home moms are ditching their glasses and getting laser eye surgery
  3. The 3 scenarios in which you should not consider laser eye surgery.

Experience:

  1. What to expect from your first visit to the ophthalmologist.
  2. Tips for patients who have undergone multiple eye surgeries.
  3. What to wear for your LASIK appointment.

Demographic:

  1. Is laser eye surgery an option for teenagers?
  2. What is the oldest age for laser eye surgery?
  3. How does gender affect laser eye surgery?

If you are an ophthalmologist, you could create a piece of content for every one of these topics in less than 20 minutes each.

Now it’s your turn. Choose one of your topics and write (at least) 3 headlines in each of the specificity levers. If you post one piece of content Monday to Friday, you’ve just filled your calendar for the entire month.

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