Tagged: entrepreneurship
NBS #9: The Fallacy of Freedom: How Embracing Constraints Is The Key To Your Lifestyle Business Success
As ironic as it sounds, embracing constraints is the key to launching and growing your lifestyle business.
NBS #8: Why Most Digital Product Ideas Never Launch (And How To Beat The Odds)
The reality is most digital product ideas never launch regardless of the expert’s skill and expertise. After helping several experts launch theirs (and talking to hundreds more who didn’t) here’s why – and how to make sure yours does.
NBS #7: How To Get Clients Being A Guest On Other People’s Podcasts
There is no better –and cost-effective!– way to grow your audience online than being a guest on other people’s podcasts. Here’s how to do it successfully:
The 3 Counterintuitive Mistakes Keeping Your Lifestyle Business Unprofitable
These 3 mistakes are what’s keeping your lifestyle business unprofitable. Especially #3
Patients Don’t Choose The Best Doctor
Doctors believe that, when given a choice, patients will choose the best doctor.
But patients have no way of objectively knowing who is the “better” doctor…
Here’s Why You Hate Talking About The Price Of Your Services To Patients – And How To Overcome It
I used to hate talking about money with patients…
Mostly because I often felt attacked if they thought the price was high or if they asked clarifying questions.
Building In Public Is The “Cheat-Code” For Success As An Online Creator
Smart digital creators show their work early, before it’s ready and, most importantly, way before they are ready to show it. If you felt fear just reading those lines, you’re…
Are You A Physician Entrepreneur? You’re Likely Making This Fatal Mistake In Your Business
For the last decade, I’ve helped doctors build businesses in various capacities. As such, I’ve had the opportunity to see up close many of the reasons why doctors –contrary to…
What Is A Lead Magnet And Why Every Doctor Needs One In 2023
Unless you’re selling a commodity, getting someone to buy your services is likely going to require multiple touch points. My marketing mentor said it was like getting someone to marry…
Are You Buying Ads For Your Practice? You’re Likely Making This Crucial Mistake…
I have been a medical entrepreneur for more than a decade, and one of the things I’ve noticed amongst my colleagues is how they all seem to think “marketing” equals…
When My Clinic Was Failing It Was Not The Marketing Experts That Turned Things Around. In Fact, They Were Part Of The Problem.
It’s perfectly acceptable to hire help in certain areas of your business. It’s outsourcing the responsibility that’s a problem.
Struggling To Make A Decision? Steal This 1 Trick From Jeff Bezos’s Playbook
Indecision cripples most first-time entrepreneurs. Here’s how to overcome it.
After 15 Years In Private Medical Practice, I Know Patients Will Always Choose The Best Doctor. But Their Criteria Is Wildly Different To Yours.
How do patients determine who’s the ‘best’ doctor? It’s not by accolades or publications…
I Nearly Bankrupt My Clinic By Trying To Help Everyone - And The 2 Simple Tactics To Avoid My Mistake
The more you narrow your focus, the easier it will be to grow your business.
My Job Was Too Stressful Until My Side Gig Taught Me This One Valuable Lesson
Having a side-gig is a great way to diversify your income and give your main job some perspective.
What Cancer And Second Opinions Taught Me About Personal Branding And Building Patient Confidence
At 21, I was diagnosed with Hodgkin’s Lymphome. And besides several life lessons, it also taught me one on personal branding.
When A Patient Asks For A Second Opinion Or To “Think About It”, It Means You’re Not Doing One (Or All) Of These 3 Simple Things.
Patients are looking for an expert. Here’s how to demonstrate you’re one.
I Have Observed Hundreds Of Physicians And There Is One Skill The Best Doctors Have, Even If They Don’t Recognize It.
Doctors believe they’re terrible at sales… Nothing could be further from the truth.
3 Simple Shifts That Will Grow Any Private Medical Practice In 8 Weeks Or Less Without Having To Spend Any Money
You don’t always need to spend money in order to turn things around. You just need to be intentional about your marketing.
3 Reasons Why Every Forward-Thinking Doctor Must Have an Email List
An email list is the most valuable business asset you can build.