Tagged: entrepreneurship
The 1 Thing You Need to Know When Pricing Your Medical Services
As doctors we’re often hesitant to price our services according to their market value. We hate it when someone thinks what we do is “expensive”. But in reality, expensive is relative. Here’s what I mean
The Best Marketers Use Automated Email Sequences – These Are The Top 3 Reasons Why You Should Do The Same In Your Medical Practice
I know you don’t want to be “pushy” or “salesy” but you likely need to email your list more often. Here are 3 reasons why:
I Tripled My Visitor to Consultation Conversions Using This 6-Email Sequence.
If you’re like most of the private practice doctors I work with, you’re likely emaling less than you should. Here are the 6 emails we used to triple our website conversions in my own practice
These Are The 3 Steps You Must Follow –In Order– Before Creating Your First Digital Product
Just like with anything else, creating a digital product has a proven “recipe”. And once you learn it, you can tweak it to fit your needs or tastes.
Top 3 Mistakes To Avoid When Building an Email List For Your Medical Practice
Creating an email list is tremendously simple. But doing it in a way that allows you to get positive results requires some planning. Here are 3 mistakes to avoid at all costs.
“Word of Mouth” Is Not A Marketing Strategy
Word-of-mouth is touted as the “holy grail” of practice success amongst doctors. And while it can be extremely beneficial, it is not marketing. Here’s why
The Trends Are Clear – This Is What Your Patients Expect In 2022 And Beyond.
Patients expect frictionless experiences yet most doctors are stuck in the 90s. Those who remove friction will reap the benefits.
I Spoke To 100s of Independent Physicians to Discover The Top 3 Mistakes They Made When Pricing Their Services
Nobody teaches doctors how to price our services so it’s only natural we look at our peers to determine how much to charge. Read on to read why that is a mistake
The 7 Ingredients To Create An Irresistible (Medical) Offer
Creating an offer is something that eludes (almost) every healthcare professional. Early on in our careers, we are conditioned to value training, processes and certifications above everything else. So it only makes sense we try to sell our services in the same manner.
The #1 Reason Holding Doctors Back From Starting a Business – And How To Overcome It.
There is something behind what many of us describe as “perfectionism”. And it’s holding you back from putting your best ideas out there.
NBS #8: Why Most Digital Product Ideas Never Launch (And How To Beat The Odds)
The reality is most digital product ideas never launch regardless of the expert’s skill and expertise. After helping several experts launch theirs (and talking to hundreds more who didn’t) here’s why – and how to make sure yours does.
NBS #7: How To Get Clients Being A Guest On Other People’s Podcasts
There is no better –and cost-effective!– way to grow your audience online than being a guest on other people’s podcasts. Here’s how to do it successfully:
The 3 Counterintuitive Mistakes Keeping Your Lifestyle Business Unprofitable
These 3 mistakes are what’s keeping your lifestyle business unprofitable. Especially #3
Patients Don’t Choose The Best Doctor
Doctors believe that, when given a choice, patients will choose the best doctor.
But patients have no way of objectively knowing who is the “better” doctor…
Here’s Why You Hate Talking About The Price Of Your Services To Patients – And How To Overcome It
I used to hate talking about money with patients…
Mostly because I often felt attacked if they thought the price was high or if they asked clarifying questions.
Building In Public Is The “Cheat-Code” For Success As An Online Creator
Smart digital creators show their work early, before it’s ready and, most importantly, way before they are ready to show it. If you felt fear just reading those lines, you’re…
Are You A Physician Entrepreneur? You’re Likely Making This Fatal Mistake In Your Business
For the last decade, I’ve helped doctors build businesses in various capacities. As such, I’ve had the opportunity to see up close many of the reasons why doctors –contrary to…
What Is A Lead Magnet And Why Every Doctor Needs One In 2023
Unless you’re selling a commodity, getting someone to buy your services is likely going to require multiple touch points. My marketing mentor said it was like getting someone to marry…
Are You Buying Ads For Your Practice? You’re Likely Making This Crucial Mistake…
I have been a medical entrepreneur for more than a decade, and one of the things I’ve noticed amongst my colleagues is how they all seem to think “marketing” equals…
Sick of Being Treated Like A Commodity? Try These 3 Proven Strategies For Standing Out As A Physician
If you are an employed physician, the deck is stacked against you. The system is bent on commoditizing you by throwing you in the “provider” bag together with midlevels. All…