Tagged: entrepreneurship
NBS #17: I Built A Lifestyle Business So I Could Retire From Medicine At 37 – Here Are 3 Tips To Build Yours
It took me 12 years to become a physician, and just 9 years later I chose to retire from medicine. Did I hate being a clinician? Nope. Not even close.…
NBS #16: The 9 Most Common Mistakes New Business Owners Make
Paradoxically, the 9 most common mistakes new business owners make have little to do with a lack of business skills.
NBS #15: The 7 Ingredients To Create An Irresistible Offer
No matter what field you’re an expert in, you need to learn how to create an irresistible offer if you want to build a successful lifestyle business.
NBS #13: Why Personal Branding Is Important For Lifestyle Business Success (And How To Get Started)
There is a simple reason why personal branding is important for every expert-led business: your client’s perception.
NBS #10: The One Mistake Every Expert Makes In Their Business
In my time working with experts I’ve learned there’s one mistake every expert makes in their business, which keeps it from delivering the lifestyle we dream about.
NBS #9: The Fallacy of Freedom: How Embracing Constraints Is The Key To Your Lifestyle Business Success
As ironic as it sounds, embracing constraints is the key to launching and growing your lifestyle business.
NBS #8: Why Most Digital Product Ideas Never Launch (And How To Beat The Odds)
The reality is most digital product ideas never launch regardless of the expert’s skill and expertise. After helping several experts launch theirs (and talking to hundreds more who didn’t) here’s why – and how to make sure yours does.
NBS #7: How To Get Clients Being A Guest On Other People’s Podcasts
There is no better –and cost-effective!– way to grow your audience online than being a guest on other people’s podcasts. Here’s how to do it successfully:
The 3 Counterintuitive Mistakes Keeping Your Lifestyle Business Unprofitable
These 3 mistakes are what’s keeping your lifestyle business unprofitable. Especially #3
Patients Don’t Choose The Best Doctor
Doctors believe that, when given a choice, patients will choose the best doctor.
But patients have no way of objectively knowing who is the “better” doctor…
Here’s Why You Hate Talking About The Price Of Your Services To Patients – And How To Overcome It
I used to hate talking about money with patients…
Mostly because I often felt attacked if they thought the price was high or if they asked clarifying questions.
Building In Public Is The “Cheat-Code” For Success As An Online Creator
Smart digital creators show their work early, before it’s ready and, most importantly, way before they are ready to show it. If you felt fear just reading those lines, you’re…
What Is A Lead Magnet And Why Every Doctor Needs One In 2023
Unless you’re selling a commodity, getting someone to buy your services is likely going to require multiple touch points. My marketing mentor said it was like getting someone to marry…
Are You Buying Ads For Your Practice? You’re Likely Making This Crucial Mistake…
I have been a medical entrepreneur for more than a decade, and one of the things I’ve noticed amongst my colleagues is how they all seem to think “marketing” equals…
Sick of Being Treated Like A Commodity? Try These 3 Proven Strategies For Standing Out As A Physician
If you are an employed physician, the deck is stacked against you. The system is bent on commoditizing you by throwing you in the “provider” bag together with midlevels. All…
How To Start a Medical Blog in 2023
Today I received a DM from a colleague asking for guidance on how to start a medical blog. The simplest answer to this question is: start writing. You don’t need…
First Time Entrepreneur? You’re Likely Making This Mistake.
Like most beginners, I made a lot of mistakes when I opened my private medical practice. But this was the biggest one, by far: I didn’t have a clear marketing…
How To Start An Online Side-Gig As A Doctor Before You Quit Your Job
If you’re a doctor, you’ve likely thought about quitting more than once these last couple of years… You know this is not the life you want but leaving a high-paying…
How To Create Your Personal Brand As A Doctor While You’re Still Employed
Have you ever wondered why self-employed physicians do not seem to burnout nearly as often as their employed counterparts? I’ve been a fractional CMO for independent medical practices and a…
4 Key Characteristics Every Kickass Lead Magnet Must Have
You just can’t grow a medical practice in 2023 without an effective lead magnet. The best lead magnets are digital assets you plug into your marketing automation platform. Your potential…