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NBS #19: 3 Content Marketing Mistakes Costing You Clients (And How to Fix Them Today)
You already know content marketing is the best way to generate clients for your lifestyle…
Why Being Interviewed on Podcasts Has Not Worked For You – And How To Change It
Being a guest on other people’s podcasts is a great way to get more visibility as an expert. Here’s how to make the most of it.
Here’s Why You Hate Talking About The Price Of Your Services To Patients – And How To Overcome It
I used to hate talking about money with patients…
Mostly because I often felt attacked if they thought the price was high or if they asked clarifying questions.
As A Physician Turned Online Entrepreneur These Are My 3 Must-Have Tools
Whenever I get on a call with a doctor looking to start an online business, there are always questions about the tools I use.
Building In Public Is The “Cheat-Code” For Success As An Online Creator
Smart digital creators show their work early, before it’s ready and, most importantly, way before they are ready to show it. If you felt fear just reading those lines, you’re…
How To Build A Personal Brand As A Doctor In A Way That Doesn’t Feel Like A Second Job
Building a personal brand requires a bit more effort than to “just create content”. And while this does mean there’s work involved, the good news is you’re likely putting in…
The Most Important Thing To Remember Before You Start A Medical Blog
As a doctor, you suffer from the curse of knowledge. As an expert, you don’t remember what it was like before you learned what you now know. You try to…
What Is A Lead Magnet And Why Every Doctor Needs One In 2023
Unless you’re selling a commodity, getting someone to buy your services is likely going to require multiple touch points. My marketing mentor said it was like getting someone to marry…
This Year I’ve Decided To Focus On Learning, Not Just Consuming. Here’s How I’m Doing It
I consume A LOT of content online. I’d say I’ve consumed more educational content (books, lectures, seminars, videos) since I finished school than what I consumed during my school years.…
Are You Buying Ads For Your Practice? You’re Likely Making This Crucial Mistake…
I have been a medical entrepreneur for more than a decade, and one of the things I’ve noticed amongst my colleagues is how they all seem to think “marketing” equals…
Sick of Being Treated Like A Commodity? Try These 3 Proven Strategies For Standing Out As A Physician
If you are an employed physician, the deck is stacked against you. The system is bent on commoditizing you by throwing you in the “provider” bag together with midlevels. All…