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NBS #19: 3 Content Marketing Mistakes Costing You Clients (And How to Fix Them Today)
You already know content marketing is the best way to generate clients for your lifestyle…
How To Start a Medical Blog in 2023
Today I received a DM from a colleague asking for guidance on how to start a medical blog. The simplest answer to this question is: start writing. You don’t need…
First Time Entrepreneur? You’re Likely Making This Mistake.
Like most beginners, I made a lot of mistakes when I opened my private medical practice. But this was the biggest one, by far: I didn’t have a clear marketing…
Having A Hard Time With Anything? That’s When Following Your Protocol Becomes Crucial
I’ve been sitting in front of my laptop for 20 minutes trying to come up with something to write about today. I have my endless idea generator. I have a…
How To Start An Online Side-Gig As A Doctor Before You Quit Your Job
If you’re a doctor, you’ve likely thought about quitting more than once these last couple of years… You know this is not the life you want but leaving a high-paying…
How To Create Your Personal Brand As A Doctor While You’re Still Employed
Have you ever wondered why self-employed physicians do not seem to burnout nearly as often as their employed counterparts? I’ve been a fractional CMO for independent medical practices and a…
4 Key Characteristics Every Kickass Lead Magnet Must Have
You just can’t grow a medical practice in 2023 without an effective lead magnet. The best lead magnets are digital assets you plug into your marketing automation platform. Your potential…
How To Use Lead Magnets To Boost Patient Conversion Rates
A lead magnet helps you initiate a relationship with a potential client by offering something of value in exchange for their email
The 3 Automated Email Sequences Every Medical Practice Must Have In 2023
I was introduced to email marketing in 2011 during my training at Cenegenics Medical Institute. I originally went there to expand my training in Age Management Medicine. Which I did.…
Creating Content Must Be Part Of Your Marketing Plan – Here’s How To Get Started
I have been a consultant for medical practices and healthcare-related businesses for more than 6 years. In that time, I’ve helped each of these businesses put together a marketing plan…
If You Are An Independent Doctor, This Must Be The Number 1 Priority In Your Practice For 2023
Right before New Years in 2008, I learned a life lesson I’ll never forget: I was recently out of medical training and had just opened up my first private practice.…