Tagged: personal branding
Patients Don’t Choose The Best Doctor
Doctors believe that, when given a choice, patients will choose the best doctor.
But patients have no way of objectively knowing who is the “better” doctor…
How To Build A Personal Brand As A Doctor In A Way That Doesn’t Feel Like A Second Job
Building a personal brand requires a bit more effort than to “just create content”. And while this does mean there’s work involved, the good news is you’re likely putting in…
The Most Important Thing To Remember Before You Start A Medical Blog
As a doctor, you suffer from the curse of knowledge. As an expert, you don’t remember what it was like before you learned what you now know. You try to…
Sick of Being Treated Like A Commodity? Try These 3 Proven Strategies For Standing Out As A Physician
If you are an employed physician, the deck is stacked against you. The system is bent on commoditizing you by throwing you in the “provider” bag together with midlevels. All…
How To Start a Medical Blog in 2023
Today I received a DM from a colleague asking for guidance on how to start a medical blog. The simplest answer to this question is: start writing. You don’t need…
How To Create Your Personal Brand As A Doctor While You’re Still Employed
Have you ever wondered why self-employed physicians do not seem to burnout nearly as often as their employed counterparts? I’ve been a fractional CMO for independent medical practices and a…
Creating Content Must Be Part Of Your Marketing Plan – Here’s How To Get Started
I have been a consultant for medical practices and healthcare-related businesses for more than 6 years. In that time, I’ve helped each of these businesses put together a marketing plan…
Writing Online Is The Best Way To Become Known As The Specialist Within Your Specialty
9 months ago I embarked on a journey that has changed the way I share my knowledge, coach my clients and educate my followers. It all started as a 30…
Your Content Does Not Have An Expiration Date. Here’s How To Reuse It
Doctors struggle with content creation. We all have a list of 5-10 topics related to our specialty and then we run out of ideas. How the heck are we supposed…
A Dead-Simple, 4-Step Content Creation System That Doesn’t Feel Like a Second Job
Everyone keeps telling you to create content to build your thought leadership online. But what they didn’t tell you is how time consuming and mentally taxing content creation is! Specially…
The 1 Personal Branding Lesson I Learned From Having Cancer.
Have you ever wondered how you can become the specialist within your specialty?
The Top 5 Myths Of Personal Branding Holding Physicians Back and Allowing Quacks and Fake Gurus to Dupe Our Patients.
These 5 myths of personal branding are holding doctors back from educating potential patients.
How Entrepreneurial Physicians Avoid Suffering From Perfectionism
“Perfectionism” is nothing more than fear of what others might think. Here’s how to overcome it.
The 1 Unexpected Benefit From Having A Side-Gig
I launched my first side-gig because I was unhappy at my clinical job. Funnily enough, it was exactly what I needed to enjoy being a clinician again.
I have written an essay every day for 73 straight days and these are 3 things I was not expecting to learn.
Writing everyday has taught me a lot about digital writing and building an audience. But that’s not its most valuable lesson.
This Is How I Learned The Single Most Important Business Lesson A Private Practice Physician Could Learn
As an expert, it’s easy to miss the reason clients (or patients) should choose to work with you over their alternatives.
Why do patients overlook the best physicians and end up with quacks?
The truth is patients don’t choose the best doctors. Here’s why and how to make the choice easier for them.
How To Get Your Patients’ Attention by Talking About Less Things
The narrower the focus of your content, the easier it is for your audience to “categorize” you and make sense of what your content is about.
Doctors think building a personal brand is becoming an “influencer” - Here’s why they’re dead wrong.
Creating a personal brand is not synonymous with being a silly-dancing-influencer. Here’s how experts do it:
3 Things Every Physician Must Do To Avoid Commoditization
As a doctor you need to stand out in order to avoid commoditization. Here’s how to do it without compromising your ethics.