Tagged: personal branding
NBS #7: How To Get Clients Being A Guest On Other People’s Podcasts
There is no better –and cost-effective!– way to grow your audience online than being a guest on other people’s podcasts. Here’s how to do it successfully:
Patients Don’t Choose The Best Doctor
Doctors believe that, when given a choice, patients will choose the best doctor.
But patients have no way of objectively knowing who is the “better” doctor…
How To Build A Personal Brand As A Doctor In A Way That Doesn’t Feel Like A Second Job
Building a personal brand requires a bit more effort than to “just create content”. And while this does mean there’s work involved, the good news is you’re likely putting in…
The Most Important Thing To Remember Before You Start A Medical Blog
As a doctor, you suffer from the curse of knowledge. As an expert, you don’t remember what it was like before you learned what you now know. You try to…
Sick of Being Treated Like A Commodity? Try These 3 Proven Strategies For Standing Out As A Physician
If you are an employed physician, the deck is stacked against you. The system is bent on commoditizing you by throwing you in the “provider” bag together with midlevels. All…
How To Start a Medical Blog in 2023
Today I received a DM from a colleague asking for guidance on how to start a medical blog. The simplest answer to this question is: start writing. You don’t need…
How To Create Your Personal Brand As A Doctor While You’re Still Employed
Have you ever wondered why self-employed physicians do not seem to burnout nearly as often as their employed counterparts? I’ve been a fractional CMO for independent medical practices and a…
Creating Content Must Be Part Of Your Marketing Plan – Here’s How To Get Started
I have been a consultant for medical practices and healthcare-related businesses for more than 6 years. In that time, I’ve helped each of these businesses put together a marketing plan…
Writing Online Is The Best Way To Become Known As The Specialist Within Your Specialty
9 months ago I embarked on a journey that has changed the way I share my knowledge, coach my clients and educate my followers. It all started as a 30…
Your Content Does Not Have An Expiration Date. Here’s How To Reuse It
Doctors struggle with content creation. We all have a list of 5-10 topics related to our specialty and then we run out of ideas. How the heck are we supposed…
3 Things Every Physician Must Do To Avoid Commoditization
As a doctor you need to stand out in order to avoid commoditization. Here’s how to do it without compromising your ethics.
The 1 Simple Reason Why Doctors Should Not Launch A Podcast – From The Owner Of A Podcast Production Company
Unless you already have an audience – or the patience required to build one – you should not launch a podcast.
5 Reasons Why Every Physician Needs To Build –And Nurture!– An Email List
There is no better way to deepen your relationship with patients than through email. Yet most doctors are not leveraging it. Here are 5 reasons why you should.
Smart digital creators do this 1 thing beginners don’t, but should.
People with large audiences don’t just go viral by accident. They do this one thing you should be doing too – regardless of your audience’s size.
3 Reasons Why Smart Physicians Create Content Regularly
As an expert, creating content online is not just to feed the social media algorithm. It’s a way for you to educate and reach your ideal audience.
Most Doctors Never Start An Email List Because They Don’t Know What To Write About. Here’s How You Fix That.
Coming up with newsletter topics is much easier than you think. Here are a few ideas for you:
How To Easily Triple The Impact Your Content Makes On Your Patients in 3 Steps.
Creating patient-centric content is not rocket science. In fact, the reason your content is not connecting with your patients is because you’re overcomplicating it.
Here’s how you fix it:
I Nearly Bankrupt My Clinic By Thinking Like Every Other Doctor
Most experts hate the idea of marketing themselves. But here’s the thing: whether you like it or not, you are marketing. So you might as well be intentional about it!
Wondering why your content does not connect with your patients? Try this 1 shift.
When creating content online, experts suffer from ‘the curse of knowledge’. And it hurts their engagement. Here’s how to prevent that from happening.
The 1 Simple Trick Neil Strauss, 10x New York Times Best-Selling Author, Uses To Overcome Procrastination
When the expectations you place on your own work are too high, it’s hard to get it out the door.