Tagged: personal branding
NBS #7: How To Get Clients Being A Guest On Other People’s Podcasts
There is no better –and cost-effective!– way to grow your audience online than being a guest on other people’s podcasts. Here’s how to do it successfully:
Patients Don’t Choose The Best Doctor
Doctors believe that, when given a choice, patients will choose the best doctor.
But patients have no way of objectively knowing who is the “better” doctor…
How To Build A Personal Brand As A Doctor In A Way That Doesn’t Feel Like A Second Job
Building a personal brand requires a bit more effort than to “just create content”. And while this does mean there’s work involved, the good news is you’re likely putting in…
The Most Important Thing To Remember Before You Start A Medical Blog
As a doctor, you suffer from the curse of knowledge. As an expert, you don’t remember what it was like before you learned what you now know. You try to…
Sick of Being Treated Like A Commodity? Try These 3 Proven Strategies For Standing Out As A Physician
If you are an employed physician, the deck is stacked against you. The system is bent on commoditizing you by throwing you in the “provider” bag together with midlevels. All…
How To Start a Medical Blog in 2023
Today I received a DM from a colleague asking for guidance on how to start a medical blog. The simplest answer to this question is: start writing. You don’t need…
How To Create Your Personal Brand As A Doctor While You’re Still Employed
Have you ever wondered why self-employed physicians do not seem to burnout nearly as often as their employed counterparts? I’ve been a fractional CMO for independent medical practices and a…
Creating Content Must Be Part Of Your Marketing Plan – Here’s How To Get Started
I have been a consultant for medical practices and healthcare-related businesses for more than 6 years. In that time, I’ve helped each of these businesses put together a marketing plan…
Writing Online Is The Best Way To Become Known As The Specialist Within Your Specialty
9 months ago I embarked on a journey that has changed the way I share my knowledge, coach my clients and educate my followers. It all started as a 30…
Your Content Does Not Have An Expiration Date. Here’s How To Reuse It
Doctors struggle with content creation. We all have a list of 5-10 topics related to our specialty and then we run out of ideas. How the heck are we supposed…
3 Reasons Why Writing An Essay Every Day For 28 Days Straight Has Been The Best Investment In My Career
Writing online has helped me in many unexpected ways. Here’s why you should try it.
How I (Usually) Overcome The Perfectionism Holding Me Back From Sharing My Gifts
I’m sorry to tell you it’s not ‘perfectionism’ that’s holding you back.
What Cancer And Second Opinions Taught Me About Personal Branding And Building Patient Confidence
At 21, I was diagnosed with Hodgkin’s Lymphome. And besides several life lessons, it also taught me one on personal branding.
When A Patient Asks For A Second Opinion Or To “Think About It”, It Means You’re Not Doing One (Or All) Of These 3 Simple Things.
Patients are looking for an expert. Here’s how to demonstrate you’re one.
I Have Observed Hundreds Of Physicians And There Is One Skill The Best Doctors Have, Even If They Don’t Recognize It.
Doctors believe they’re terrible at sales… Nothing could be further from the truth.
3 Reasons Why Every Forward-Thinking Doctor Must Have an Email List
An email list is the most valuable business asset you can build.
I Have Been A Doctor For More Than 15 Years. Here Is One Thing I Wish I Had Done Differently From The Start.
If I was starting over as a practicing physician, here’s what I’d do.
3 Steps Smart Doctors Follow To Effortlessly Get Booked On Other People’s Podcasts
Being a guest on other people’s podcasts is the most underrated weapon in an entrepreneur’s arsenal.
I Own A Podcast Production Company. This Is Why Doctors Should Not Start A Podcast
Being a guest on other people’s podcasts should be the first step you take on your podcasting journey. Here’s why: