Category: Personal Branding
Patients Don’t Choose The Best Doctor
Doctors believe that, when given a choice, patients will choose the best doctor.
But patients have no way of objectively knowing who is the “better” doctor…
Why Being Interviewed on Podcasts Has Not Worked For You – And How To Change It
Over the last decade, I’ve interviewed a 119 experts for any of the 3 podcasts I’ve hosted (so far), and I’ve also been interviewed 64 times on other people’s podcasts.…
How To Build A Personal Brand As A Doctor In A Way That Doesn’t Feel Like A Second Job
Building a personal brand requires a bit more effort than to “just create content”. And while this does mean there’s work involved, the good news is you’re likely putting in…
The Most Important Thing To Remember Before You Start A Medical Blog
As a doctor, you suffer from the curse of knowledge. As an expert, you don’t remember what it was like before you learned what you now know. You try to…
Sick of Being Treated Like A Commodity? Try These 3 Proven Strategies For Standing Out As A Physician
If you are an employed physician, the deck is stacked against you. The system is bent on commoditizing you by throwing you in the “provider” bag together with midlevels. All…
How To Start a Medical Blog in 2023
Today I received a DM from a colleague asking for guidance on how to start a medical blog. The simplest answer to this question is: start writing. You don’t need…
How To Create Your Personal Brand As A Doctor While You’re Still Employed
Have you ever wondered why self-employed physicians do not seem to burnout nearly as often as their employed counterparts? I’ve been a fractional CMO for independent medical practices and a…
Creating Content Must Be Part Of Your Marketing Plan – Here’s How To Get Started
I have been a consultant for medical practices and healthcare-related businesses for more than 6 years. In that time, I’ve helped each of these businesses put together a marketing plan…
5 Apps To Easily Record Video Messages As A Doctor in 2023
Using video is the best way to communicate with your patients in 2023 and beyond. Video messages allow your patients to consume your recommendations at a time and place most…
How To Never Run Out Of Content Ideas Within Your Niche – HRT Edition
Smart creators don’t come up with new topics every day. They come up with new variations of the same topics. In today’s essay, I’ll share with you the 7 specificity…
Writing Online Is The Best Way To Become Known As The Specialist Within Your Specialty
9 months ago I embarked on a journey that has changed the way I share my knowledge, coach my clients and educate my followers. It all started as a 30…
Your Content Does Not Have An Expiration Date. Here’s How To Reuse It
Doctors struggle with content creation. We all have a list of 5-10 topics related to our specialty and then we run out of ideas. How the heck are we supposed…
A Dead-Simple, 4-Step Content Creation System That Doesn’t Feel Like a Second Job
Everyone keeps telling you to create content to build your thought leadership online. But what they didn’t tell you is how time consuming and mentally taxing content creation is! Specially…
Patients Simply Don’t Go To The Best Doctors – Here’s Why
As a practicing physician I thought patients –when given a choice– would choose the best doctor. But here’s the thing: patients can only choose the doctor they perceive as the…
5 Absurd Myths Keeping Doctors From Building An Audience Online
The truth is: all your years of training and clinical experience are worthless if patients can’t find you. Sure, you can always get whatever insurance or your employer put in…
How To Start Creating Content As A Doctor
Creating patient-centric content is not as hard as you think it is. Here are 3 simple tips to get you started.
How To Avoid Commoditization As A Physician
If you are an employed physician, the deck is stacked against you.
The system is bent on commoditizing you, so here I’m sharing with you 3 things you must do to avoid it.
Why Is Seth Godin Pushing You To “Just Ship” Your Ideas?
“Just ship it” means putting your work out once it’s completed but before you feel it’s ready.
How To Create A Thought-Leadership Side-Gig As A Doctor
If you want to become a key opinion leader in your field, you should know it’s more about well-known you are than how much you know.
Looking To Build An Audience But Don’t Know Where To Begin? Try This First.
Every doctor needs to create, grow and nurture an audience. But you likely don’t have the time or know-how to write captions or add video effects… If that sounds like you, here’s what you should do instead.