Category: Personal Branding
Patients Don’t Choose The Best Doctor
Doctors believe that, when given a choice, patients will choose the best doctor.
But patients have no way of objectively knowing who is the “better” doctor…
Why Being Interviewed on Podcasts Has Not Worked For You – And How To Change It
Being a guest on other people’s podcasts is a great way to get more visibility as an expert. Here’s how to make the most of it.
How To Build A Personal Brand As A Doctor In A Way That Doesn’t Feel Like A Second Job
Building a personal brand requires a bit more effort than to “just create content”. And while this does mean there’s work involved, the good news is you’re likely putting in…
The Most Important Thing To Remember Before You Start A Medical Blog
As a doctor, you suffer from the curse of knowledge. As an expert, you don’t remember what it was like before you learned what you now know. You try to…
Sick of Being Treated Like A Commodity? Try These 3 Proven Strategies For Standing Out As A Physician
If you are an employed physician, the deck is stacked against you. The system is bent on commoditizing you by throwing you in the “provider” bag together with midlevels. All…
How To Start a Medical Blog in 2023
Today I received a DM from a colleague asking for guidance on how to start a medical blog. The simplest answer to this question is: start writing. You don’t need…
How To Create Your Personal Brand As A Doctor While You’re Still Employed
Have you ever wondered why self-employed physicians do not seem to burnout nearly as often as their employed counterparts? I’ve been a fractional CMO for independent medical practices and a…
Creating Content Must Be Part Of Your Marketing Plan – Here’s How To Get Started
I have been a consultant for medical practices and healthcare-related businesses for more than 6 years. In that time, I’ve helped each of these businesses put together a marketing plan…
5 Apps To Easily Record Video Messages As A Doctor in 2023
Using video is the best way to communicate with your patients in 2023 and beyond. Video messages allow your patients to consume your recommendations at a time and place most…
How To Never Run Out Of Content Ideas Within Your Niche – HRT Edition
Smart creators don’t come up with new topics every day. They come up with new variations of the same topics. In today’s essay, I’ll share with you the 7 specificity…
How to Effortlessly Create Content For Your Business
If you are trying to create content by relying on inspiration, you’re setting yourself up for failure.
I Have Been Coaching Doctors In The Online Space For 5 Years And This Is The 1 Thing They All Ignore About Content Creation
The key to creating compelling and engaging content is to make it all about the reader. But it’s something not everyone knows how to do…
5 Dead-Easy Ways To Squeeze More Life Out Of Your Content
Most doctors run out of content ideas shortly after they start creating content. Here’s how to solve that problem
Building a Personal Brand Does Not Mean Becoming An “Influencer” – Here’s Why
A brand is what people say about you when you’re not in the room.
The “Trick” To Growing An Audience Online, Is To Build In Public – Here Is Why
Yes, you should totally share your content struggles in public. It’s the only way to get better.
The 4-Step System for Content Creation That Will Get You More Patients Without Feeling Like It’s a Second Job
Everyone keeps telling you to create content in order to build your thought leadership online. But what they didn’t tell you is how time consuming and mentally taxing content creation…
There Is 1 Simple Thing Successful Creators Do Differently To Create Engaging Content And Grow Their Audience
You don’t obsess over analytics once you’re an established creator. You become established once you obsess over analytics!
If You’ve Ever Felt Like You Have Knowledge To Share, You Must Start By Writing Online
Digital writing has opened so many doors for me, it’s hard to image what my life would be like if I had never started posting my ideas online.
How To Create Content Your Patients Actually Care About
The hardest part about creating patient-centric content is overcoming the “curse or knowledge”. Here’s how