Category: Entrepreneurship
I Nearly Bankrupt My Clinic By Thinking Like Every Other Doctor
Most experts hate the idea of marketing themselves. But here’s the thing: whether you like it or not, you are marketing. So you might as well be intentional about it!
5 Reasons Every Entrepreneurial Physician Should Build in Public
Building in public means putting your ideas out in the open. And it’s something every entrepreneur should embrace.
How To Solve The 3 Biggest Problems Physicians Face In Their Practice of Medicine
The biggest problems in healthcare can be overcome by taking control of your practice.
The 1 Reason Most Physicians Struggle Building An Online Business
Building an online business isn’t hard. But it does require a different approach.
I have read every marketing book Seth Godin has written and this 1 concept keeps coming up.
‘Just ship it’ is probably the most repeated mantra amongst overthinking entrepreneurs.
Why is every successful digital creator telling you the key is to “build in public”?
Building in public refers to showing the process, not just the finished product. And contrary to what you might be thinking, it’s a good thing.
I’ve listened to hundreds of 7-figure online entrepreneurs and these are the 5 characteristics every successful online business shares.
What’s the difference between an online business that succeeds and one that doesn’t? There are 5 differences.
The Case For Physician Entrepreneurship – Or How To Prevent Burnout
Burnout is not caused by long hours or demanding obligations. And its definitely not due to a lack of resiliency. It’s the lack of autonomy. And here’s how to fix that.
Hope Marketing - The Biggest Mistake Doctors Make In Business.
Hope marketing is when you ‘hope’ your patients will tell their friends and family about your practice. And it’s killing your business.
Patients are consumers. And they expect to be treated as such. Here is how you do it.
We need to start accepting the fact patients are clients. And as such their expectations are higher than what most practices offer.
Here’s Why You Hate Talking About The Price Of Your Services To Patients – And How To Overcome It
I used to hate talking about money with patients…
Mostly because I often felt attacked if they thought the price was high or if they asked clarifying questions.
As A Physician Turned Online Entrepreneur These Are My 3 Must-Have Tools
Whenever I get on a call with a doctor looking to start an online business, there are always questions about the tools I use.
Building In Public Is The “Cheat-Code” For Success As An Online Creator
Smart digital creators show their work early, before it’s ready and, most importantly, way before they are ready to show it. If you felt fear just reading those lines, you’re…
Are You A Physician Entrepreneur? You’re Likely Making This Fatal Mistake In Your Business
For the last decade, I’ve helped doctors build businesses in various capacities. As such, I’ve had the opportunity to see up close many of the reasons why doctors –contrary to…
What Is A Lead Magnet And Why Every Doctor Needs One In 2023
Unless you’re selling a commodity, getting someone to buy your services is likely going to require multiple touch points. My marketing mentor said it was like getting someone to marry…
Are You Buying Ads For Your Practice? You’re Likely Making This Crucial Mistake…
I have been a medical entrepreneur for more than a decade, and one of the things I’ve noticed amongst my colleagues is how they all seem to think “marketing” equals…
First Time Entrepreneur? You’re Likely Making This Mistake.
Like most beginners, I made a lot of mistakes when I opened my private medical practice. But this was the biggest one, by far: I didn’t have a clear marketing…
How To Start An Online Side-Gig As A Doctor Before You Quit Your Job
If you’re a doctor, you’ve likely thought about quitting more than once these last couple of years… You know this is not the life you want but leaving a high-paying…
4 Key Characteristics Every Kickass Lead Magnet Must Have
You just can’t grow a medical practice in 2023 without an effective lead magnet. The best lead magnets are digital assets you plug into your marketing automation platform. Your potential…
How To Use Lead Magnets To Boost Patient Conversion Rates
A lead magnet helps you initiate a relationship with a potential client by offering something of value in exchange for their email