Category: Personal Branding
Doctors think building a personal brand is becoming an “influencer” - Here’s why they’re dead wrong.
Creating a personal brand is not synonymous with being a silly-dancing-influencer. Here’s how experts do it:
My 3 Favorite Tools To Create Content for Patients
Many experts looking to build a lifestyle business get stuck choosing a platform. Here are my 3 favorite ones:
3 Things Every Physician Must Do To Avoid Commoditization
As a doctor you need to stand out in order to avoid commoditization. Here’s how to do it without compromising your ethics.
The 1 Simple Reason Why Doctors Should Not Launch A Podcast – From The Owner Of A Podcast Production Company
Unless you already have an audience – or the patience required to build one – you should not launch a podcast.
5 Reasons Why Every Physician Needs To Build –And Nurture!– An Email List
There is no better way to deepen your relationship with patients than through email. Yet most doctors are not leveraging it. Here are 5 reasons why you should.
Smart digital creators do this 1 thing beginners don’t, but should.
People with large audiences don’t just go viral by accident. They do this one thing you should be doing too – regardless of your audience’s size.
3 Reasons Why Smart Physicians Create Content Regularly
As an expert, creating content online is not just to feed the social media algorithm. It’s a way for you to educate and reach your ideal audience.
Most Doctors Never Start An Email List Because They Don’t Know What To Write About. Here’s How You Fix That.
Coming up with newsletter topics is much easier than you think. Here are a few ideas for you:
How To Easily Triple The Impact Your Content Makes On Your Patients in 3 Steps.
Creating patient-centric content is not rocket science. In fact, the reason your content is not connecting with your patients is because you’re overcomplicating it.
Here’s how you fix it:
Wondering why your content does not connect with your patients? Try this 1 shift.
When creating content online, experts suffer from ‘the curse of knowledge’. And it hurts their engagement. Here’s how to prevent that from happening.