Category: Personal Branding
Doctors think building a personal brand is becoming an “influencer” - Here’s why they’re dead wrong.
Creating a personal brand is not synonymous with being a silly-dancing-influencer. Here’s how experts do it:
My 3 Favorite Tools To Create Content for Patients
Many experts looking to build a lifestyle business get stuck choosing a platform. Here are my 3 favorite ones:
3 Things Every Physician Must Do To Avoid Commoditization
As a doctor you need to stand out in order to avoid commoditization. Here’s how to do it without compromising your ethics.
The 1 Simple Reason Why Doctors Should Not Launch A Podcast – From The Owner Of A Podcast Production Company
Unless you already have an audience – or the patience required to build one – you should not launch a podcast.
5 Reasons Why Every Physician Needs To Build –And Nurture!– An Email List
There is no better way to deepen your relationship with patients than through email. Yet most doctors are not leveraging it. Here are 5 reasons why you should.
Smart digital creators do this 1 thing beginners don’t, but should.
People with large audiences don’t just go viral by accident. They do this one thing you should be doing too – regardless of your audience’s size.
3 Reasons Why Smart Physicians Create Content Regularly
As an expert, creating content online is not just to feed the social media algorithm. It’s a way for you to educate and reach your ideal audience.
Most Doctors Never Start An Email List Because They Don’t Know What To Write About. Here’s How You Fix That.
Coming up with newsletter topics is much easier than you think. Here are a few ideas for you:
How To Easily Triple The Impact Your Content Makes On Your Patients in 3 Steps.
Creating patient-centric content is not rocket science. In fact, the reason your content is not connecting with your patients is because you’re overcomplicating it.
Here’s how you fix it:
Wondering why your content does not connect with your patients? Try this 1 shift.
When creating content online, experts suffer from ‘the curse of knowledge’. And it hurts their engagement. Here’s how to prevent that from happening.
Patients Don’t Choose The Best Doctor
Doctors believe that, when given a choice, patients will choose the best doctor.
But patients have no way of objectively knowing who is the “better” doctor…
Why Being Interviewed on Podcasts Has Not Worked For You – And How To Change It
Being a guest on other people’s podcasts is a great way to get more visibility as an expert. Here’s how to make the most of it.
How To Build A Personal Brand As A Doctor In A Way That Doesn’t Feel Like A Second Job
Building a personal brand requires a bit more effort than to “just create content”. And while this does mean there’s work involved, the good news is you’re likely putting in…
The Most Important Thing To Remember Before You Start A Medical Blog
As a doctor, you suffer from the curse of knowledge. As an expert, you don’t remember what it was like before you learned what you now know. You try to…
Sick of Being Treated Like A Commodity? Try These 3 Proven Strategies For Standing Out As A Physician
If you are an employed physician, the deck is stacked against you. The system is bent on commoditizing you by throwing you in the “provider” bag together with midlevels. All…
How To Start a Medical Blog in 2023
Today I received a DM from a colleague asking for guidance on how to start a medical blog. The simplest answer to this question is: start writing. You don’t need…
How To Create Your Personal Brand As A Doctor While You’re Still Employed
Have you ever wondered why self-employed physicians do not seem to burnout nearly as often as their employed counterparts? I’ve been a fractional CMO for independent medical practices and a…
Creating Content Must Be Part Of Your Marketing Plan – Here’s How To Get Started
I have been a consultant for medical practices and healthcare-related businesses for more than 6 years. In that time, I’ve helped each of these businesses put together a marketing plan…
5 Apps To Easily Record Video Messages As A Doctor in 2023
Using video is the best way to communicate with your patients in 2023 and beyond. Video messages allow your patients to consume your recommendations at a time and place most…
How To Never Run Out Of Content Ideas Within Your Niche – HRT Edition
Smart creators don’t come up with new topics every day. They come up with new variations of the same topics. In today’s essay, I’ll share with you the 7 specificity…