Tagged: personal branding
This Is Why Your Patients Aren’t Reading Your Content
What’s the difference between physicians with big audiences and those whose voice and opinions get lost in all the noise of the internet? Those with audiences, have a clearly defined…
The 5 Best Ways To Build A Personal Brand As A Doctor
I often say patients don’t go to the best doctor – they go to the doctor they perceive as the best. So a personal brand is how you engineer this…
3 Critical Things Every Physician Must Do to Avoid Commoditization
If you are an employed physician, the deck is stacked against you. The system is bent on commoditizing you by throwing you in the “provider” bag together with midlevels. All…
Every Piece Of Content You Publish Is An Asset – Here’s How To Leverage Them
Most first time creators think of content as something that expires shortly after it was posted. Experienced creators know this is far from true. Every piece of content you publish…
This Is Why Your Content Is Not Getting Any Traction With Your Patients
Every doctor suffers from the curse of knowledge. As an expert in your field, you don’t remember what it was like before you learned what you now know. Even when…
Why Every Doctor Needs To Publish Patient-Centric Content Online
I have been a physician for more than 15 years now. In that time I’ve seen healthcare get progressively worse for physicians. Gone are the days when it used to…
Day 1 (again!): Why I’m Going Through Ship 30 Once More
I first signed up for Dickie Bush & Nicolas Cole’s cohort-based course, Ship 30 for 30 in March 2022. I wanted to find “my voice” and develop my skills as…
Why You’re Wasting Your Time When Creating Content For Your Patients
Most doctors have tried creating content at some point in their careers. The often write one, maybe two articles and stop. The reason? Nobody seems to care. Here’s why:
These 5 Myths Hold Doctors Back From Building A Personal Brand
I can’t stand quacks taking advantage of gullible patients… But it’s time we, as doctors, recognize this happens because we’re not putting ourselves and our content out there.
My 3 Favorite Tools To Curate And Review Online Content
It’s easy to overconsume content without really learning much. That’s why curating and reviewing is a crucial piece of the self-education puzzle for me. Here are 3 tools I use to help me do that.
NBS #7: How To Get Clients Being A Guest On Other People’s Podcasts
There is no better –and cost-effective!– way to grow your audience online than being a guest on other people’s podcasts. Here’s how to do it successfully:
Patients Don’t Choose The Best Doctor
Doctors believe that, when given a choice, patients will choose the best doctor.
But patients have no way of objectively knowing who is the “better” doctor…
How To Build A Personal Brand As A Doctor In A Way That Doesn’t Feel Like A Second Job
Building a personal brand requires a bit more effort than to “just create content”. And while this does mean there’s work involved, the good news is you’re likely putting in…
The Most Important Thing To Remember Before You Start A Medical Blog
As a doctor, you suffer from the curse of knowledge. As an expert, you don’t remember what it was like before you learned what you now know. You try to…
Sick of Being Treated Like A Commodity? Try These 3 Proven Strategies For Standing Out As A Physician
If you are an employed physician, the deck is stacked against you. The system is bent on commoditizing you by throwing you in the “provider” bag together with midlevels. All…
How To Start a Medical Blog in 2023
Today I received a DM from a colleague asking for guidance on how to start a medical blog. The simplest answer to this question is: start writing. You don’t need…
How To Create Your Personal Brand As A Doctor While You’re Still Employed
Have you ever wondered why self-employed physicians do not seem to burnout nearly as often as their employed counterparts? I’ve been a fractional CMO for independent medical practices and a…
Creating Content Must Be Part Of Your Marketing Plan – Here’s How To Get Started
I have been a consultant for medical practices and healthcare-related businesses for more than 6 years. In that time, I’ve helped each of these businesses put together a marketing plan…
Writing Online Is The Best Way To Become Known As The Specialist Within Your Specialty
9 months ago I embarked on a journey that has changed the way I share my knowledge, coach my clients and educate my followers. It all started as a 30…
Your Content Does Not Have An Expiration Date. Here’s How To Reuse It
Doctors struggle with content creation. We all have a list of 5-10 topics related to our specialty and then we run out of ideas. How the heck are we supposed…