Tagged: personal branding
NBS #13: Why Personal Branding Is Important For Lifestyle Business Success (And How To Get Started)
There is a simple reason why personal branding is important for every expert-led business: your client’s perception.
NBS #7: How To Get Clients Being A Guest On Other People’s Podcasts
There is no better –and cost-effective!– way to grow your audience online than being a guest on other people’s podcasts. Here’s how to do it successfully:
Patients Don’t Choose The Best Doctor
Doctors believe that, when given a choice, patients will choose the best doctor.
But patients have no way of objectively knowing who is the “better” doctor…
How To Build A Personal Brand As A Doctor In A Way That Doesn’t Feel Like A Second Job
Building a personal brand requires a bit more effort than to “just create content”. And while this does mean there’s work involved, the good news is you’re likely putting in…
The Most Important Thing To Remember Before You Start A Medical Blog
As a doctor, you suffer from the curse of knowledge. As an expert, you don’t remember what it was like before you learned what you now know. You try to…
Sick of Being Treated Like A Commodity? Try These 3 Proven Strategies For Standing Out As A Physician
If you are an employed physician, the deck is stacked against you. The system is bent on commoditizing you by throwing you in the “provider” bag together with midlevels. All…
How To Start a Medical Blog in 2023
Today I received a DM from a colleague asking for guidance on how to start a medical blog. The simplest answer to this question is: start writing. You don’t need…
How To Create Your Personal Brand As A Doctor While You’re Still Employed
Have you ever wondered why self-employed physicians do not seem to burnout nearly as often as their employed counterparts? I’ve been a fractional CMO for independent medical practices and a…
Creating Content Must Be Part Of Your Marketing Plan – Here’s How To Get Started
I have been a consultant for medical practices and healthcare-related businesses for more than 6 years. In that time, I’ve helped each of these businesses put together a marketing plan…
Writing Online Is The Best Way To Become Known As The Specialist Within Your Specialty
9 months ago I embarked on a journey that has changed the way I share my knowledge, coach my clients and educate my followers. It all started as a 30…
Looking To Build An Audience But Don’t Know Where To Begin? Try This First.
Every doctor needs to create, grow and nurture an audience. But you likely don’t have the time or know-how to write captions or add video effects… If that sounds like you, here’s what you should do instead.
Here Is How To Grow Your Audience Online As A Doctor In 2022 And Beyond
When you write online, you’re answering questions your potential patients are asking, thus building your audience!
Here Are 5 Ways To Build Your Thought Leadership Online
Patients don’t go to the best doctor; they go to the doctor they perceive as the best. Here’s how to engineer that perception
How To Never Run Out Of Content Ideas Even If Your Niche Is Too Narrow
Smart creators don’t come up with new topics every day. They come up with new variations of the same topics.
This Is How 10x NYT Best-Selling Author Neil Strauss Overcomes Procrastination
How the heck do professionals avoid staring at a blank page and just putting off their writing?
Here’s how a 10x NYT best-selling author does it.
How To Squeeze More Juice Out Of Your Content
Contrary to what most people think, content does not have to expire. In fact, this is one of the key actions that differentiate the pros from the beginner creators.
Here’s how to repurpose your content.
The 1 Reason Most Doctors Fail At Creating Content Consistently
Doctors struggle with content creation for various reasons. But the most common one I hear is not having enough time to do it consistently.
This Is Why Every Doctor Should Create Content For Patients
Creating patient-centric content is the best way to connect with your patients and build your thought leadership online.
3 Simple (But Effective) Pieces Of Advice I’d Give Any Doctor Starting To Create Content Online
Every doctor knows they should be creating content online. If you’ve been putting this off, here are 3 tips to get you started.
I Have Written A Daily Essay For 230 Days Straight, And Here Are 3 Benefits I Did Not Expect To Get.
The most impactful benefits of writing online are the ones I was not expecting